Times change, designs change, and trends change. You cannot stop the flow of time, but you can build yourself a strong enough life raft so that you get carried along with its current, instead of sink to the bottom. This applies to all aspects of business, from their brick-and-mortar location right to their website. You cannot host a successful website if you don’t commit to it, and that means knowing when it needs a facelift and an audit.
Renovating your website can help it stay modern, can help you offer exceptional services to your customers, and of course, help your whole company stay up to date with the changing times.
To renovate your website, you will want to follow these six steps:
1. Analyze Your Hosting Specs
Who you host with matters. They are responsible for how fast your website is, how stable it is, and even how secure it is. Go through your host’s specs and don’t be afraid to switch over to a better competitor.
2. Get Onto a Better Host
Unless you are blown away by your host, you should always shop around. Onyx, for example, has led the charge for WordPress hosting with their triple-redundant 100% NVMe SSD platform and has won numerous awards for their hosting plans.
You want your host to be secure, stable, and fast. If something goes wrong at one of their servers you want backups of your website in multiple locations. That way you can protect yourself from damage and even from hacking attempts.
3. Encrypt Your Website
The next step is to secure your website. This can be done with SSL certification. You will need a great host, and you will need to buy the certificate. Once you have both, you can then work on gaining the HTTPS green stamp of approval and better protect both your website and your visitors.
4. Audit Your Website
Once you have worked on improving the behind-the-scenes aspects of your website it is time to go through the content on the main stage. If you have any pages that are published right now, but not in use, they are a liability. Delete them or unpublish them and clean up your site once and for all.
Other things to look for when auditing your website are broken links or links that do not go where you thought they did. Fix them immediately with quality links. Outdated information should also be fixed for the sake of your users and for search engines.
5. Optimize Your Website
Everything you have done so far has put you at the starting line. At the moment, Google shouldn’t have any reason to penalize your website without you knowing about it. This is where your efforts will really start to pay off.
You will want to optimize your website for search engines, which means improving the content, improving your blog, and improving the number of quality inbound links directed to your site.
6. Keep Your Website Updated
Don’t let all your effort go to waste, and keep your website updated. Post blog articles daily, update the reviews section of your website, and so on. Your website needs to be active for all your hard work to pay off.