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Revamping Your Marketing Strategy for 2019

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Although you may once have had the perfect marketing strategy for the time, marketing strategies are continually changing. You should make sure that your marketing strategy is updated regularly in order to attract your target audience in the best way possible. If you need to prepare your marketing for the future, these tips will help give you a foundation in revamping your marketing strategy for 2019.

1. Hire a Digital Marketing Company

If you believe that your digital marketing strategy is outdated and you are struggling to revamp your strategy in 2019, you should consider hiring a digital marketing company. These experts give you advice and professional help when it comes to your marketing strategy, with their up-to-date knowledge of the latest marketing strategies.

For instance, if you are looking for internet marketing in Portland, Oregon, DMG can help you to meet your digital marketing goals through their direct marketing campaigns, such as SMS messaging and emailing.

2. Perform an Audit

To ensure that you have a clear idea of how your digital marketing campaigns are performing, you should regularly perform an audit of all the channels that you use for marketing.

To do this, you should, for example, check your SEO conversions into website traffic, your reviews and testimonials and the effectiveness of these on your website, how fast your site is and what it offers your users, your brand reach and how your customers view your branding, and any physical marketing campaigns you’re running. You should then use this data to adapt your goals and improvements accordingly.

3. Collect Testimonials

You can revamp your marketing campaigns by collecting reviews and testimonials for your business. Doing so will give you direct, first-person insight into how your customers view your brand and the experiences they have had with your business. You can collect these by asking for reviews when a customer buys your products, by sending out an email to people on your mailing list, or by asking for reviews on your website. Not only will this help you get an idea of your business, but you can also use the best of these to advertise your business online or on your website, which can improve your SEO.

4. Conduct Research About Your Target Audience

You should also find out what your target audience is looking for and the current market that you are entering if you want to get a clear idea of how to change your marketing plan. You can do this by conducting polls and surveys on your website or on social media, as this will give you a clear idea of what your target audience wants and needs.

5. Adapt Your Goals and Plan

Once you have conducted this target audience research, you can then adapt your goals and plan to suit the outcome that you have found. For instance, you can establish what parts of your business need improving and how you’ll remedy this, as well as change your goals in terms of internet traffic and conversion rates.



Luke Lazarus helps companies go from zero to IPO


Throughout much of the advanced world, the chances are low for new businesses to grow and sufficiently thrive before getting blown to smithereens by the hurricane forces unleashed by the marketplace. By some estimates, up to 90 percent of all new startups fail within five years of the company’s inception. In an economy where job growth has slowed and quality job growth has been in decline for decades, this is ominous news.

But for those who follow the business world, there is a surprising trend hidden within that dismal data: While the vast majority of new businesses eventually fail, there is a tiny minority of super-entrepreneurs who seem to have the golden touch, founding startup after startup and successfully growing them into mature businesses that can then be sold for huge profits.

These rare birds are often known as serial entrepreneurs. And while they are a tiny percentage of all business owners, the incredible consistency with which they enjoy huge success stories is enough to conclude that there is considerably more going on than just survivorship bias. It is not luck but raw knowledge and skill that allow these talented business figures to enjoy the success of which most can only dream. But every once in a while, such figures tire of accumulating personal wealth and, instead, choose to help others who may not have had the same head start in the business world, helping new businesspeople navigate up the steep learning curve that sends so many new businesses plummeting to their financial deaths.

Luke Lazarus uses his winning methods to go to bat for new business owners

Luke Lazarus was born and raised in the city of Melbourne, Australia. He started his first business at age 8 and has been involved in the entrepreneurial world ever since. In high school, Lazarus proved to be a standout student, achieving a straight-A record while also excelling in a number of scholastic sports.

Given his proven academic, sports and business talents, Lazarus was a hot prospect for a large number of major universities throughout not only Australia but the world. With a number of financial-aid offers from Ivy League schools and even a few full-ride offers from U.S. Division I colleges, Lazarus eventually took the route less traveled by, choosing instead to stay in his hometown of Melbourne. He eventually earned an MBA from the Melbourne Business School, a local but highly regarded institution.

Business success and transition to consulting

After college, Lazarus spent more than a decade creating four companies, each of which he would go on to sell for significant sums. By the age of 35, Lazarus was completely financially independent. He considered continuing on as a successful entrepreneur. But after some soul searching, Lazarus realized that it was no longer money that was driving him. In fact, given his financial position, he didn’t care if he never earned another cent.

But throughout his career, he had seen the tremendous fulfillment and, indeed, joy produced by helping others to achieve their business and life goals. He decided that rather than make another $20 million, he would instead like to use his great talents to decisively help other entrepreneurs who were struggling with many of the same problems to which he had developed elegant solutions.

Lazarus became a business consultant. But true to his intense, rigorous style, he developed an approach to startup consulting that had never been seen before, with an equally strong emphasis on systems, analysis and, most importantly, emotional connections with not only the customer but also with every stakeholder.

Talent doesn’t equal skill

Lazarus has helped dozens of companies go from struggling startups to multimillion-dollar IPOs. But in racking up this impressive record, he has gained a reputation for straight shooting and directness that some have described as overbearing. Lazarus has responded that the ability to be brutally realistic is not a luxury in the business world; it is the direst necessity.

One area in which Lazarus has never danced around the issue is in directly confronting new entrepreneurs about the areas in which they woefully lack knowledge and skills. Lazarus says that the vast majority of entrepreneurs are highly intelligent and generally talented. But he notes that very few possess even the most basic skills when it comes to the arts of high finance, brand messaging and running a successful road show, the latter being the process of travelling the world in search of investors.

Among the most important functions that Lazarus performs is helping new startups shape their operations, books and messaging in such a way that it will conform to what angel investors and venture capitalists are enticed by. He says that there is a huge gap between what many entrepreneurs think about how venture capital works and the realities on the ground. And this, he says, is one of the most prominent stumbling blocks for new companies that are seeking to grow into a salable condition. The simple fact is that, without sufficient capital, it is becoming increasingly difficult or impossible to grow new companies into viable multinational operations of even a midsize level.

Furthermore, Lazarus says that many startup owners read a few articles in Forbes or Fortune detailing businesses that have secured financing or stories about the sheer amount of money splashing around the globe in chase of yield. From this, they often incorrectly conclude that raising capital is just a matter of putting together a speech, some PowerPoints and setting up a few meetings. When these business owners get done with their 20th call without even getting a hearing, they often give up on venture capital altogether. Lazarus emphasizes that the self-financed captain of industry was always a myth. But today, it is more a myth than ever. The vast majority of these companies that cannot secure adequate financing have insolvency in their future. Like a newborn ungulate, today’s cutthroat marketplace is a grow-or-be-eaten-alive proposition for new startups.

Shaping success

Lazarus uses his decades of experience to help shape his clients’ companies into the kinds of operations that will immediately capture the attention of venture capitalists and lead to closings. He has often likened road-show pitches to college-recruit highlight videos: If you can’t unequivocally grab the venture capitalist’s attention in the first 30 seconds, then you’ve lost the deal.

Lazarus helps his clients craft messaging that imbues the entire operation with a sense of purpose. For example, a company may not just be about supplying new materials for building decks. It is about changing people’s lives, helping them to spend more time with family in the beautiful outdoors while saving tens of thousands of dollars that can be invested in their futures. Lazarus helps businesses create emotional connections with both stakeholders and customers that make a business not just a means to a paycheck or a product but a moral force in which all parties are critical pieces of the puzzle.

This kind of powerful messaging is necessary but often not sufficient. Lazarus also helps to shape the company’s operations into a form that venture capitalists recognize as conforming to their expectations of likely success. Far from being a superficial makeover, Lazarus says that high-level venture-capital firms tend to have very good ideas of what works and what doesn’t. But venture capitalists themselves will rarely step into the role of consultant and help companies that are far diverged from an optimal positioning for future growth.

By helping his clients’ firms become more attractive to expert investors, Lazarus says that he is simultaneously helping that company’s real-world chances of success even if venture capital is not obtained.


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How to Renovate Your Website in Six Steps

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Times change, designs change, and trends change. You cannot stop the flow of time, but you can build yourself a strong enough life raft so that you get carried along with its current, instead of sink to the bottom. This applies to all aspects of business, from their brick-and-mortar location right to their website. You cannot host a successful website if you don’t commit to it, and that means knowing when it needs a facelift and an audit.

Renovating your website can help it stay modern, can help you offer exceptional services to your customers, and of course, help your whole company stay up to date with the changing times.

To renovate your website, you will want to follow these six steps:

1. Analyze Your Hosting Specs

Who you host with matters. They are responsible for how fast your website is, how stable it is, and even how secure it is. Go through your host’s specs and don’t be afraid to switch over to a better competitor.

2. Get Onto a Better Host

Unless you are blown away by your host, you should always shop around. Onyx, for example, has led the charge for WordPress hosting with their triple-redundant 100% NVMe SSD platform and has won numerous awards for their hosting plans.

You want your host to be secure, stable, and fast. If something goes wrong at one of their servers you want backups of your website in multiple locations. That way you can protect yourself from damage and even from hacking attempts.

3. Encrypt Your Website

The next step is to secure your website. This can be done with SSL certification. You will need a great host, and you will need to buy the certificate. Once you have both, you can then work on gaining the HTTPS green stamp of approval and better protect both your website and your visitors.

4. Audit Your Website

Once you have worked on improving the behind-the-scenes aspects of your website it is time to go through the content on the main stage. If you have any pages that are published right now, but not in use, they are a liability. Delete them or unpublish them and clean up your site once and for all.

Other things to look for when auditing your website are broken links or links that do not go where you thought they did. Fix them immediately with quality links. Outdated information should also be fixed for the sake of your users and for search engines.

5. Optimize Your Website

Everything you have done so far has put you at the starting line. At the moment, Google shouldn’t have any reason to penalize your website without you knowing about it. This is where your efforts will really start to pay off.

You will want to optimize your website for search engines, which means improving the content, improving your blog, and improving the number of quality inbound links directed to your site.

6. Keep Your Website Updated

Don’t let all your effort go to waste, and keep your website updated. Post blog articles daily, update the reviews section of your website, and so on. Your website needs to be active for all your hard work to pay off.

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Ways to Make Business Logistics Easier


One of the most difficult things to wrap your head around can be business logistics. It is often a complex matter and also one that greatly influences the success or failure of your business. One of the reasons this is true is because without effective logistics, you could end up losing valuable customers as well as damaging your brand’s reputation. This is especially true if you sell products and have to ensure that they’re delivered to customers on time.

With that being said, it’s important that you’re as meticulous as possible if you want to make your logistics work smoothly. Here are some ways that you can improve your business logistics.

Focus on Services Customers Want

When it comes to logistics, trying to focus on everything at once can be a recipe for disaster. For this reason, it’s advisable that you focus most on what the customer wants as a way of enhancing their experience. If, for instance, the customer values communication, then be sure to let them know as soon as possible if there are any delays in their order.

Take Time to Plan

Another way to make business logistics easier, is to take time out to plan. When it comes to logistics if you fail to plan, then you’re planning to fail. In light of this, dedicate time on a weekly or monthly basis to analyze the shipping plan and see if there are any ways it can be improved. It is also vital that you have contingency plans in place as sometimes, things just don’t go according to plan. This plan should include alternative sources as well as back up suppliers to help protect your reputation.


For those who sell products, another way to ease the stress of logistics would be to migrate some of your products online. By doing this, you give yourself the option of drop shipping, which would eliminate your need to store so much inventory.

If, for instance, you decided to sell t shirts online, you could have all orders sent to your supplier and put them in charge of delivering the product too. If you do decide to deliver the products on your own, be sure to have an e-commerce logistics partner that’s reliable.

Automate Communications

Automation is something many companies are adopting because of how beneficial it can be. For one, it’s an effective way of cutting mundane tasks out of the daily workload of employees. Another way it’s helpful is that it can improve efficiency when it comes to communications. When you cut the time it takes for different areas of the supply chain to communicate, you could see a better overall outcome.

Think About Your Returns Policy

Returns can be an absolute nightmare if not effectively managed. This is especially true when the customer doesn’t receive their money or exchange back in time. Invest in improving your returns policy so that it’s as much of a positive experience as purchasing is. Give them a plethora of information on how to return items and how long it will take for them to get their refund or exchange. It’s also important that they’re able to easily get in touch with you and you carry them along every step of the way.

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The benefits of maximizing your pension savings

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It’s often easier to put away savings for things we want in the short-term: a house, a car or even a small convenience. However, saving for your pension is just as important, and it’s so often neglected. You’ll thank yourself in later life when you enjoy the hard-earned pension savings you put away – but what are the best ways of doing this?

Don’t abide by a minimum contribution

You don’t have to stick to the minimum earnings in your pension. In fact, adding in a little more when you come into a bit of money, or if you find yourself with a little extra in your pocket at the end of the month could be hugely beneficial.

While there’s no minimum contribution, there is however a maximum. The cut-off is £40,000, which accounts for everything received from both you and your employer. Don’t be tempted to exceed this as you could be penalized. However, if you do go over, it’s worth noting you can use any previous unused allowance for up to three year’s beforehand.

Stay enrolled in your employer’s scheme.

There are three good reasons for staying enrolled in your employer’s pension scheme:

  • Your contributions will add up over time

  • Your employer will also add in the scheme

  • You will receive tax relief

When added up together, these come to 8% of your annual salary – a total not to be sniffed at. If you’re over the age of 22 and earning £10,000, you should have been automatically enrolled in your employer’s scheme, so the majority of the work will have been done for you.  This is one of the easiest ways to reward yourself in later life.

Get a pension review

The fluctuation of interest rates and inflation can both affect how effective your current pension is performing. On top of this, charges and insufficient interest rates could also be weakening its growth. Hiring a regulated financial adviser, such as Portafina, will assess your pension pot to see if it is earning as much as it should be. This is why those who get their performance reviewed often earn more than those who don’t! If you’re interested in a no-obligation pension review, then click here for more details.

Don’t forget your old pension pots or NI contributions

If you’ve had more than one employer, then there’s a chance you have multiple pension pots sitting idle. These all belong to you, not your employer, and they may not be performing particularly well if they’re still using an old scheme. Be sure to retrieve details on these and put them up for review with a professional adviser. You can do this by contacting Portafina by finding them online or using their Facebook page.

In a similar vein, it’s worth checking that, as well as workplace pensions; you’ve been adding to your National Insurance contributions. You will need to have been doing this for 35 years to qualify for the full State Pension. It doesn’t have to have been for 35 years straight, but anything less than 35 years with any ‘gaps’ in your payments may stop you from receiving the full State Pension.

Be aware of tax relief

Tax relief puts a little bit of extra cash in your pocket, courtesy of the government. This is a tax break that is claimed by employers and pension providers alike to save you some money for your pension. If you are a higher or additional rate taxpayer, it is possible that you will have to via HMRC’s self-assessment form.  

You can get more information on saving for your pension from Portafina, so be sure to follow them on Twitter, LinkedIn and Youtube.