Ep. 396: SEO mastery with Rand Fishkin


Rand Fishkin, The Oz of Moz Breaks Down SEO on The Nice Guys today.

 

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Rand: @randfish

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Show Notes by Production Assistant - Anna Nygren

 

Intro

 

The Moz Story

  • When venture investors put money into a company, they’re expecting 7 or 8 of the 10 they invest in to fail but those that make, make bank
  • The goal of SEO is to be as visible and as highly ranked as possible on search engine results
  • The websites that do the best tell the audience why you should spread the company’s message and shows that they’re the solution to the problem
  • If you’re doing SEO
    • Use Mozbar - helps you analyze pages and helps you see whether you’ve got the right SEO strategy
  • If you’re a local business, check out where you fall on moz.com/local
  • If you’ve got a bigger audience, google Moz’s SEO guide
  • Rand uses his Inbox as a to do list
    • No emails, no tasks to accomplish

Closing Lines

  • Find a message and a cause that people can get behind and believe

 

Facebook: https://www.facebook.com/rand.fishkin/

Moz Website: https://moz.com/

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