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The Barefoot Spirit: How Two Business Partners Stumbled Into the Wine Industry and Created One of the Best Known Brands

Barefoot Wine Michael and Bonnie.png

This Q&A is based on an interview from The Nice Guys on Business Podcast.

Michael Houlihan and Bonnie Harvey—co-founders of the iconic Barefoot Wine, which was acquired by E&J Gallo in 2005—came on the podcast to share some of their secrets for building a successful brand.

Pioneers of cause marketing, Michael and Bonnie drove sales for Barefoot by donating wine to nonprofits instead of spending money on advertising. “We showed empathy for their causes and engaged our clients,” Michael says.

The business duo actively share these kind of insights from their entrepreneurial journey. They are co-authors of The New York Times bestseller The Barefoot Spirit and travel the world leading workshops, trainings, and keynoting at business schools, corporations, conferences. Their newest book is The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People.

Are you a winemaker-turned-businessperson or businessperson-turned-winemaker?

Bonnie: We were never real wine fans. One of my clients was owed a debt of $300,000 by a winery for its grapes. The winery was unable to pay so I sent Michael over to collect the funds. As it turns out, all he could collect was $300,000 worth of bottling services and bulk wine. After six months of research, we looked at each other and said; "I guess we're in the wine business now."

Michael: I remember coming up the driveway to the winery and the guard says, "We declared bankruptcy this morning. I hope you're not here to collect anything." So when I got up there, I looked through the window and saw all these tanks that were filled with bulk wine. And I also saw their bottling line that processes 3,000 cases per day. And then it hit me. I told them to bottle some of the bulk wine and pay me in bottled wine instead of money, since they didn’t have any money. And that's how Barefoot got started.

How long did it take before you knew that this business was more than just a way to pay off a debt?

Bonnie: It was extremely difficult to come up with a label and get it on the market. Once we started getting feedback from our customers, we were convinced to keep going.

The truth is that the retail buyers and distributors were all men and they ignored the fact that the average woman was buying a bottle of wine with her weekly groceries. They didn't see them as a customer and we saw it as an opportunity that hadn't been addressed.

How much time did you spend on the label design versus the wine that actually went into the bottle?

Bonnie: We have a top-notch winemaker who helped us with our blends, so we didn't need to worry about that. But, satisfying the needs of the marketplace was a big part of our concern.

Michael: Even though we had identified a market and had a good product-market fit, we had to overcome the hurdle that many entrepreneurs face: thinking that our product was so good it would sell itself. It's 80 percent marketing—so we spoke to all the people who handled the labels, the bottling machines, and the trucks because we knew these people could provide insight that others couldn't.

They knew that it didn't matter if a label was cute. It only mattered if it could be read from the other side of a warehouse or how it worked with the lighting in the supermarket. They taught us how to get our bottle noticed even if was hidden away on a store shelf.

Do you think corporate culture is important to an organization’s success?

Bonnie: Absolutely. We realized early on that one way to retain good people was to understand the difference between know the need and need to know. We provide transparency to all employees and they have fantastic insights. We had a problem in Florida where we were placed on the bottom shelf of a huge chain store and they told us if we didn't sell enough cases, they'd discontinue us. So one of our employees had the brilliant idea to leverage our Barefoot name and place a purple foot decal on the floor leading customers from the entrance of the store to our product.

And it worked! We took it national and it was popular with every store we tried it in. And the best part of this story is that the idea came from the receptionist, Mary.

Michael: This created a truly collaborative corporate culture. We sent a memo out to the company thanking Mary for her great idea. And so Mary saw that if she comes up with other great ideas, she'll be appreciated and other employees realized the same. The idea is that top management was telegraphing to everyone in the organization that it was okay to have crazy ideas and come up with solutions to real problems even if they weren't "qualified."

So how do you figure all this out if you're a solo entrepreneur and don’t have all that manpower?

Michael: You just need to listen to everything going on around you—especially colleagues, competition and conferences. If you're a solo entrepreneur, the best thing you can do is go to people who have already purchased from you and ask what you could’ve done better. See what you did right and where you could've improved. You need to utilize and leverage off your colleagues, competitors and clients. They’re your best resources.

Bonnie: And as you’re growing, it really helps to keep a goal book to mark your accomplishments. We often go back to our goal book that we've been keeping for about 30 years and we look at the progress we've made. What’s really rewarding is when we have a major goal to check off—like selling our company.  The goal book really helps you to see every problem as a learning experience from which to grow.

Michael: We always tell young entrepreneurs that what really keeps us going is validation. So with this goal book, every time you achieve some aspect of your goal, you write it down and put the date you achieved it. And when you're frustrated, you can reread those achievements and realize how far you've come.

The book has divisions in it—for wealth, health and your staff. And there are also divisions for your home and your spiritual outlets. Here I don’t mean religion; I mean keeping your eyes open for new opportunities and recognizing when timing is really in your favor.

How do you determine your next step if you're not experiencing success?

Bonnie: We're very fortunate that we have each other to depend on. The unspoken rule is that we can't both be down at the same time. So we're very good at encouraging each other. I think if you're a solo entrepreneur, it really helps to have someone—a business partner, significant other or family member—to encourage you when you’re feeling down.

Michael: Exactly, and this is really the time to call up your early adopters and have them reassure you as to why they thought your idea was so great. When you show that kind of vulnerability, you often get the support you want.

If you're by yourself and you're feeling depressed, just take a walk. You'd be surprised at how much it helps to get your eyes off the screen and get a little fresh air.

Bonnie: Another thing you can do is just sleep on it and rely on your wonderful brain to solve the problem while you sleep.

What are some unexpected gifts you got through building your business that you didn't anticipate when you got started?

Bonnie: Very early on, we realized the value of worthy cause marketing. We had no money for advertising so we had to figure out how to get customers to buy our product. We got a call asking for a donation for a children’s park in San Francisco. We explained that we don't have any money but we have wine, so we gave them some of that to sell or serve at a party to help loosen people up to write bigger checks. And what we didn’t anticipate was that stores in that neighborhood were reordering our wine.

So we donated to another fundraiser in a different neighborhood and we got reorders there, too. By supporting these nonprofits, they become advocates for our product. As we went along, we learned how to ask for things that didn't cost the nonprofit any money—like being featured on their website or through word-of-mouth.

Michael: We were giving the members of the nonprofit organization a social reason to buy our product. This is stronger than any mercantile value as they're buying your product because you support their causes. We showed empathy for their causes and engaged our clients.

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John C. Maxwell: Being Transformational, Not Just Trained

John C. Maxwell.jpg

Click here to listen to John C. Maxwell interview on The Nice Guys on Business

Reading the list of books that leadership expert, professional speaker, coach and author John C. Maxwell has written is like chanting the “must read” list for any business school  or MBA syllabus. And the hits just keep coming, New York Times Best Seller has sold millions of copies of his books worldwide. His latest book Leadershift will be a huge hit as well. Just releasing right now, is Leadershift, 11 Essential Changes Every Leader Must Embrace.  I can remember my dad, Sales Guru David Sandler talking John Maxwell awesomeness — often saying, “Dougie, “A leader is one who knows the way, goes the way, and shows the way.” And a fav of mine “It’s not the position that makes the leader; it’s the leader that makes the position.” Honored and humbled that he is here with us today, welcome John C. Maxwell to The Nice Guys on Business.

Show notes by show producer/podcastologist: One of the Taylor Sisters   

Connect with John Maxwell:

Website: www.rogersandcowan.com

Email: tcole@rogersandcowan.com

Book Leadershift: https://www.amazon.com/Leadershift-Essential-Changes-Leader-Embrace/dp/0718098501/ref=sr_1_2?keywords=john+maxwell&qid=1548182123&sr=8-2

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Bonus Episode: Podcasters Forum

Podcasters Forum Equipment.jpg

Reach Us Here:

Doug- @DJDoug

Strickland- @NiceGuyonBiz

Nicole Holland - @niczthename

Lou Diamond - @thriveLouD

Caroline Tesone - @CarolineTesone

NiShow Notes by Show Producer: Anna Nygren

 

In this episode, the podcasters discuss:

  • Crazy bonus music
  • The technical side of podcasting
  • Learning how to do it yourself
  • Softwares, softwares, softwares

Key Takeaways:

  • The equipment has been the only constant thing throughout Doug's podcast journey
  • The world of podcasting can sound overwhelming but it's not rocket science
  • For 95% podcasting, you don't need a mixer and it doesn't need to be complicated
  • Check out Zoom!

 

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Don't underestimate the Power of Nice.

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Ep. 517: Learning From Every Part of the Entrepreneurial Journey

David Mammano's journey came with some business ups and downs, but brought him to his true path... entrepreneurship. Hear about his journey on The Nice Guys today.

Reach Us Here:

Doug- @DJDoug

Strickland- @NiceGuyonBiz

David - @DavidMammano

 

Show Notes by Show Producer: Anna Nygren

Opportunity truly has no slow season and some may not even be able to tell when there's one right in front of them. But through the fall and the rise of his business, David Mamman saw it all. With those experiences, David learned how powerful a mental spark can be and the need for perseverance in the world of entrepreneurship. Tune in this Monday to get inspired no matter what your situation is. 

In this episode, Doug and David discuss:

  • David's journey through entrepreneurship
  • The fall and the rise of opportunities
  • The mental spark of a good idea
  • Avanti entrepreneur group

Key Takeaways:

  • You've got to have the bad times to appreciate the good times
  • Follow your passion... if there's a potential revenue model
  • When you're going through hell, keeeep going
  • The older you get, the more instigative you need to be to have a positive attitude

 

 "I'd never be at this point on my journey without the roller coaster ride of my magazine business" - David Mammano

 

Connect with David Mammano:

Twitter: David - @DavidMammano

Facebook: https://www.facebook.com/DavidMammanoFan/

Youtube: https://www.youtube.com/channel/UCPdykoqZMptw0DH2raul3Fw

Website: http://davidmammano.com

 

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Promise Statement: To provide an experience that is entertaining and adds value to your life.

 

Don't underestimate the Power of Nice.

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Ep. 516: Understanding Your Genetic Blueprint

Dr. Sharad Paul.png

Dr. Sharad Paul is kind of a genius when it comes to your genetics. Hear about it today on The Nice Guys.

 

Reach Us Here:

Doug- @DJDoug

Strickland- @NiceGuyonBiz

Dr. Sharad Paul - @DrSharadPaul

 

Show Notes by Show Producer: Anna Nygren

Our personality is often what defines us but have you ever taken a more microscopic look? Dr Sharad Pau breaks down how big of a role our genetic makeup plays in our actions and tendencies. But he also emphasizes that you always have the ability to change. So tune in to this episode, get some exercise in and strive to be a better you, doctor's orders! 

 

In this episode, Doug and Dr. Paul discuss:

 

Key Takeaways:

  • There are actual genes for laziness! What?
  • Just because you have a certain set of genes, doesn't mean you can't change your tendencies
  • The more you move, the bigger your brain. So get moving!
  • Dr. Paul's book is all about striving to be the best person that you want to be

"Genes are a blue print but not a destiny" - Dr. Sharad Paul

 

Connect with Dr. Sharad Paul:

Twitter: @DrSharadPaul

Facebook: https://www.facebook.com/drsharadpaul/

Website: https://www.drsharadpaul.com/

 

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Promise Statement: To provide an experience that is entertaining and adds value to your life.

 

Don't underestimate the Power of Nice.

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Ep. 514: Finding Your Voice and Strategy in Business

John_Mann.png

Reach Us Here: 

Doug- @DJDoug 

Strickland- @NiceGuyonBiz 

John David Mann - @JohnDavidMann 

 

Show Notes by Show Producer: Anna Nygren 

 

   From classical composer to entrepreneur, John David Man has plunged into creating a diverse career path. Through his experiences, John has learned the value of collaboration, the power of marketing and personal expression. He stresses that no matter how great your content is, if no one can find it... no one will find it. Tune into to this episode to learn how one man crescendoed as an entrepreneur and how you can too.

In this episode, Doug and John discuss: 

  • Ghost writing and co-authoring 
  • Bob's book 
  • Marketing of a book 
  • A typical day in the life of writer 

Key Takeaways: 

  • You can write the most wonderful book in the world but if you don't have the right marketing, it's dead 
  • Every book is – a vehicle of personal expression as well as a business 
  • The biggest challenge in writing is to not edit yourself as you're putting your thoughts on the page 
  • Who are you going to trust? 

 

"I started out a classical composer" - John David Mann 

  

Connect with John David Mann: 

Twitter: @JohnDavidMann 

Facebook:https://www.facebook.com/johndavidmann/?rc=p 

Website: http://johndavidmann.com 

 

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Partner Links: 

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Promise Statement: To provide an experience that is entertaining and adds value to your life. 

 

Don't underestimate the Power of Nice.  

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Ep. 512: The Artist Turned Entrepreneur, in a New York Minute

John Demato turns entrepreneurs into rockstars, hear all about his journey on The Nice Guys today.

 

Reach Us Here:

Doug- @DJDoug

Strickland- @NiceGuyonBiz

John - @DeMatoPhoto

 

Show Notes by Show Producer: Anna Nygren

 

In this episode, Doug and John discuss:

  • John's career at a glimpse
  • How photography found John
  • The Maury Show
  • Dealing with the business of it all

Key Takeaways:

  • The type of photography that John does is a combo of everything he's done in the past
  • John is an artist turned business guy
  • You've got to love what you do, almost unconditionally
  • In no way shape or form, will you figure it all out on your own

 

"I have seen some crazy wild shit in my day" - John DeMato

 

Connect with John DeMato:

 

Twitter: John - @DeMatoPhoto

Facebook: https://www.facebook.com/john.a.demato

Website: http://www.johndemato.com

 

Nice Guys Sponsor:

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Subscribe to the Podcast

 

Niceguysonbusiness.com

 

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Book Doug and/or Strick as a speaker at your upcoming event.

 

Amazon #1 Best selling book Nice Guys Finish First.

Doug's Business Building Bootcamp (10 Module Course)

 

Survey: Take our short survey so The Nice Guys know what you like.

 

 

Partner Links:

Amazon.com: Click before buying anything. Help support the podcast.

 

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Promise Statement: To provide an experience that is entertaining and adds value to your life.

 

Don't underestimate the Power of Nice.

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511: Exposure to the Legal Process from the Judge, Herself

Tanya Acker of TV's Hot Bench talks with Randy today on the Nice Guys

Reach Us Here:

Randall Kenneth Jones - @randallkjones

Tanya Acker - @tanyaacker

Show Notes by Show Producer: Anna Nygren

Situations can get pretty heated, especially when both parties are in it for themselves. But Judge Tanya Acker sees straight through that act and doesn't shy away from laying down the law. With each case she takes on, Judge Acker reinforces compromise, communication and the good ol' fashioned truth. Tune in to to get your dose of drama-free reality.

In this episode, Randy and Tanya discusses:

  • Bad Conduct
  • Telling it like it is
  • Mr Snuffleupagus
  • Hot Bench

Key Takeaways and Actionable Tips:

  • There's always room for proper conduct
  • We owe each other to explain where we're coming from
  • Compromise happens at the level of humanity
  • Make sure that you keep track of the truth

 

"The idea is to set the bar higher, not to normalize bad conduct. " - Tanya Acker

 

 Connect with Tanya Acker:

Twitter: @tanyaacker

Facebook: https://www.facebook.com/tanyaackerofficial/

Website:  https://www.hotbench.tv/meet-the-judges

 

Connect with Randall Kenneth Jones:

Twitter: @randallkjones

Facebook: https://www.facebook.com/mindzoo/

Website:  http://randallkennethjones.com/

 

 

Nice Guys Sponsor:

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Subscribe to the Podcast

 

Niceguysonbusiness.com

 

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Book Doug and/or Strick as a speaker at your upcoming event.

 

Amazon #1 Best selling book Nice Guys Finish First.

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Survey: Take our short survey so The Nice Guys know what you like.

 

 

Partner Links:

Amazon.com: Click before buying anything. Help support the podcast.

 

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Social Quant - Boost your Twitter following the right way. Targeted reach

 

 

Promise Statement: To provide an experience that is entertaining and adds value to your life.

 

Don't underestimate the Power of Nice.

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509: Chatbots and the Future of Interactive Experiences

Peter Lisoskie.png

Peter Lisoskie is not a chatbot, but he does talk about them on The Nice Guys today.

Reach Us Here:

Doug- @DJDoug

Strickland- @NiceGuyonBiz

Peter- @chatbotnation

 

Show Notes by Show Producer: Anna Nygren

Futuristic ideas like flying cars and teleportation might not be here just yet but A.I. is steadily coming into view. Peter Lisoskie breaks down the latest in online relationship experiences, chatbots. Whether you're a business looking for a new way to connect with a customer or you're that potential customer, this is a new revenue maker and new virtual best friend. Tune into this episode to get the scoop on chatbots and become a part of the ChatBot Nation. Doug Sandler and Strickland Bonner are The Nice Guys on Business. Producers: Anna Nygren and Mariko England

 In this episode, Doug and Peter discuss:

  • Peter's career experience
  • The scoop on chatbots
  • Putting a chatbot into action and its results
  • Making a chatbot character, the third thing

 

Key Takeaways and Actionable Tip:

  • A lot of companies and people are using chatbots incorrectly
  • Facebook is projecting that their ad space will run out by the end of 2017
  • No longer does one size fit all, that's why you've got to segment your content
  • Active relationship experiences online are going to tap into a wave of different industries

 

"Everything's switching from GUI (Graphical User Interface) to CUI (Conversational User Interface)" - Peter Lisoskie

 

Connect with Peter Lisoskie:

Twitter: @chatbotnation

Facebook: https://www.facebook.com/chatbotnation/

Website: https://chatbotnation.co/

 

Nice Guys Sponsor:

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Subscribe to the Podcast

 

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  •  

Book Doug and/or Strick as a speaker at your upcoming event.

 

Amazon #1 Best selling book Nice Guys Finish First.

Doug's Business Building Bootcamp (10 Module Course)

 

Survey: Take our short survey so The Nice Guys know what you like.

 

 

Partner Links:

Amazon.com: Click before buying anything. Help support the podcast.

 

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Acuity Scheduling: Stop wasting time going back and forth scheduling appointments

 

Social Quant - Boost your Twitter following the right way. Targeted reach

 

 

Promise Statement: To provide an experience that is entertaining and adds value to your life.

 

Don't underestimate the Power of Nice.

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Ep. 507: The Process of Creating Opportunity

Reach Us Here:

Doug- @DJDoug

Strickland- @NiceGuyonBiz

Ben- @JustAskBen

 

Show Notes by Show Producer: Anna Nygren

 In this episode, Doug and Ben discuss:

  • Ben's life challenges and journey
  • Focus
  • Why Ben chose real estate
  • Connections and leverage

Key Takeaways and Actionable Tip:

  • Talented and creative individuals are notoriously unfocused
  • It's about trying to figure out what you want to do each day and how to do it
  • We're always selling ourselves
  • Opportunity is not a competition, it's a process of creation

 

 " [Getting MS] is like life punching you in the face and saying, 'Listen dude!' " - Ben Leybovich

  

Connect with Ben Leybovich:

Twitter: @JustAskBen

Facebook: https://twitter.com/justaskben?lang=en

Website: https://justaskbenwhy.com/

 

Nice Guys Sponsor:

Interview Valet is the  best podcast booking service. They are the leader in Podcast Interview Marketing to help you easily turn listeners into leads.

 

Nice Guys Links

Support the podcast at www.Patreon.com/NiceGuys

 

Subscribe to the Podcast

 

Niceguysonbusiness.com

 

TurnkeyPodcast.com - You're the expert. Let us help prove it. Podcast Production, Concept to Launch

 

Book Doug and/or Strick as a speaker at your upcoming event.

 

Amazon #1 Best selling book Nice Guys Finish First.

Doug's Business Building Bootcamp (10 Module Course)

 

Survey: Take our short survey so The Nice Guys know what you like.

 

 

Partner Links:

Amazon.com: Click before buying anything. Help support the podcast.

 

Interview Valet:  Get interviewed on top podcasts and share your message.

 

Acuity Scheduling: Stop wasting time going back and forth scheduling appointments

 

Social Quant - Boost your Twitter following the right way. Targeted reach

 

 

Promise Statement: To provide an experience that is entertaining and adds value to your life.

 

Don't underestimate the Power of Nice.

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Ep. 506: Reporting on The World, Today

Bob Orr.png

Bob Orr spent over 40 year in Network news. He talks with Randy about it on The Nice Guys today

Reach Me Here:

Randy Jones - @randallkjones

Show Notes by Show Producer: Anna Nygren

We live in the most connected time that man has a ever known but it does come with caveats. Bob Orr brings his 40 plus years of news anchor experience to bring to light the effects of fake news and the information age. He shares how telling our public dialogue really is and how it's our duty to stay informed.

In this episode, Randy and Bob discuss:

  • Bob's view on today's information age
  • Fake news and its effects
  • Thoughts of the American Public
  • Bob's 40 year long career, with all the details

Key Takeaways and Actionable Tips:

  • Our public dialogue tells us that we're not seriously informed
  • Right now, compromise is out of fashion
  • You've got a duty to be informed
  • Be open to the idea that the people with opposite opinions have a point

 

"We live in the most connected time man has ever known…but we're also the most misinformed" - Bob Orr

 

 Connect with Randy Jones:

Twitter: @randallkjones

Facebook: https://www.facebook.com/mindzoo/

Website: http://randallkennethjones.com/

 

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Promise Statement: To provide an experience that is entertaining and adds value to your life.

 

Don't underestimate the Power of Nice.

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Ep. 504: Reinventing Yourself Through Your Internal Narrative

Dug McGuirk talks about revolutionary growth on The Nice Guys today

Reach Us Here:

Doug- @DJDoug

Strickland- @NiceGuyonBiz

Dug - @Dugsix

 

Show Notes by Show Producer: Anna Nygren

 

In this episode, Doug and Dug discuss:

  • Dug's journey with Napster and an internship
  • Dug's life experiences leading to realization
  • Internal Narratives and their effect
  • The effects of a drug addiction

 Key Takeaways and Actionable Tips:

  • Dug's main goal is to add value to people's lives
  • The purpose of leadership is to inspire more leadership
  • The only thing that's stopping us is that internal narrative
  • Everybody's addicted to complaining because it's validating their emotions

 

"The only thing that's stopping us [in life] is that internal narrative" - Dug McGuirk

 

Connect with Dug McGuirk:

Twitter: @Dugsix

Facebook: https://www.facebook.com/dmcguirk/

Website: http://www.revolutionarygrowth.com/

 

 

Nice Guys Sponsor:

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Nice Guys Links

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Book Doug and/or Strick as a speaker at your upcoming event.

 

Amazon #1 Best selling book Nice Guys Finish First.

Doug's Business Building Bootcamp (10 Module Course)

 

Survey: Take our short survey so The Nice Guys know what you like.

 

 

Partner Links:

Amazon.com: Click before buying anything. Help support the podcast.

 

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Promise Statement: To provide an experience that is entertaining and adds value to your life.

 

Don't underestimate the Power of Nice.

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Ep. 502: Getting Real Language Results in Real Time

Gabriel Wyner has raised over $600,000 on Indiegogo for his Fluent Forever app. Hear more about it on The Nice Guys today.

 

Reach Us Here:

Doug- @DJDoug

Strickland- @NiceGuyonBiz

@Fluent_Forever

 

Show Notes by Show Producer: Anna Nygren

Where there's a will, there's a way and Gabe Wyner found his. After several failures when it came to learning a language, this opera singer began to uncover the mental mechanics behind language learning. Through his research, he's discovered how to make your studying time more efficient and proved that you can be fluent, forever.

In this episode, Doug and Gabriel discuss:

  • Why language initially intrigued Gabriel
  • Gabriel's book and app, Fluent Forever
  • Tips on Learning a Language
  • Kickstarter

Key Takeaways and Actionable Tip:

  • We don't have enough time to learn all of this [language] stuff
  • Musicians tend to be good language learners
  • If the sounds of the language are not familiar, you won't remember them
  • Every language has different themes for curse words

 

"The thing that adults are bad at, in terms of languages, is memory" - Gabriel Wyner

 

 Connect with Gabriel Wyner:

 

Twitter: @Fluent_Forever

Facebook: https://www.facebook.com/FluentForeverBlog/

Website: https://fluent-forever.com/

Gabriel's Book

 

Nice Guys Sponsor:

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Nice Guys Links

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Subscribe to the Podcast

 

Niceguysonbusiness.com

 

TurnkeyPodcast.com - You're the expert. Let us help prove it. Podcast Production, Concept to Launch

 

Book Doug and/or Strick as a speaker at your upcoming event.

 

Amazon #1 Best selling book Nice Guys Finish First.

Doug's Business Building Bootcamp (10 Module Course)

 

Survey: Take our short survey so The Nice Guys know what you like.

 

 

Partner Links:

Amazon.com: Click before buying anything. Help support the podcast.

 

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Promise Statement: To provide an experience that is entertaining and adds value to your life.

 

Don't underestimate the Power of Nice.

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Ep. 501: Critical Business Engagement Comes From Within the Company

Evan Hackel.png

Evan Hackel wants to get you engaged with Ingage on the Nice Guys today. 

Reach Us Here:

Doug- @DJDoug

Strickland- @NiceGuyonBiz

Evan - @ehackel

 

Show Notes by Show Producer: Anna Nygren

In the ever-changing world of business, it's easy to forget that the most valuable and profitable input comes from within the organization. So Evan Hackel is here to tell us that when it comes to making business decisions for the company, having that firsthand employee point of view is critical. From proficiency versus positivity to supporting all leadership styles, Evan sends us into the weekend with some great key takeaways.

 In this episode, Doug and Evan discuss:

  • Evan's background
  • Employee engagement in business decisions
  • Proficiency versus positivity
  • Leadership styles

 Key Takeaways and Actionable Tips:

  •  The employees on the ground floor have got a valuable perspective for business success
  • Never hire anyone who is not extremely positive
  • At different times, different styles of leadership are important
  • Leadership guide

 

 "Senior executives suffer from something that I call 'high level dumb' " - Evan Hackel

 

Connect with Evan Hackel

Twitter: @ehackel

Facebook: https://www.facebook.com/evan.hackel

Website: http://www.ingage.net/

Evan's Book

 

 

Nice Guys Sponsor:

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Nice Guys Links

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Subscribe to the Podcast

 

Niceguysonbusiness.com

 

TurnkeyPodcast.com - You're the expert. Let us help prove it. Podcast Production, Concept to Launch

 

Book Doug and/or Strick as a speaker at your upcoming event.

 

Amazon #1 Best selling book Nice Guys Finish First.

Doug's Business Building Bootcamp (10 Module Course)

 

Survey: Take our short survey so The Nice Guys know what you like.

 

 

Partner Links:

Amazon.com: Click before buying anything. Help support the podcast.

 

Interview Valet:  Get interviewed on top podcasts and share your message.

 

Acuity Scheduling: Stop wasting time going back and forth scheduling appointments

 

Social Quant - Boost your Twitter following the right way. Targeted reach

 

 

Promise Statement: To provide an experience that is entertaining and adds value to your life.

 

Don't underestimate the Power of Nice.

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Ep. 499: Gaining Trust Through Objectivity

Robin Dreeke.png

Robin Dreeke can help you gain your client's trust. Hear how on The Nice Guys today.

Reach Us Here:

Doug- @DJDoug

Strickland- @NiceGuyonBiz

Robin-  @rdreeke

 

Show Notes by Show Producer: Anna Nygren

 

 In this episode, Doug and Robin discuss:

  • How Robin was inspired to write his book
  • Developing a strong skill set
  • How your personality connects you with others
  • Effective communication

Key Takeaways and Actionable Tips:

  •  Stop trying to convince people of things, try to inspire them
  • People seek out thoughts and opinions if they value the other persons
  • Like everything in life, your choices are not a destination but a journey
  • Do your research

 "You can't save the world but you can make a difference one person at a time" -Robin Dreeke

 

Connect with Robin Dreeke

 Twitter: @rdreeke

Facebook: https://www.facebook.com/rdreeke/

Website: http://www.peopleformula.com/

Robin's Book: The Code of Trust

 

 

Nice Guys Sponsor:

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Nice Guys Links

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Subscribe to the Podcast

 

Niceguysonbusiness.com

 

TurnkeyPodcast.com - You're the expert. Let us help prove it. Podcast Production, Concept to Launch

 

Book Doug and/or Strick as a speaker at your upcoming event.

 

Amazon #1 Best selling book Nice Guys Finish First.

Doug's Business Building Bootcamp (10 Module Course)

 

Survey: Take our short survey so The Nice Guys know what you like.

 

 

Partner Links:

Amazon.com: Click before buying anything. Help support the podcast.

 

Interview Valet:  Get interviewed on top podcasts and share your message.

 

Acuity Scheduling: Stop wasting time going back and forth scheduling appointments

 

Social Quant - Boost your Twitter following the right way. Targeted reach

 

 

Promise Statement: To provide an experience that is entertaining and adds value to your life.

 

Don't underestimate the Power of Nice

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Ep. 497: Living Your Life's Purpose with Intention

Robb Holman.png

Robb Holman knows leadership, hear more on The Nice Guys today

 

Reach Us Here:

Doug- @DJDoug

Strickland- @NiceGuyonBiz

Robb- @robbholman

Show Notes by Show Producer: Anna Nygren

Did you know that 90% of workers in general go through their day with a lack of passion/purpose?! But Robb Holma is here to break down how to find that drive. He shares his personal experiences that have led him to finding his purpose and how you can find yours too. Every good thing begins with awareness and intention. So tune in to today's episode to start this week off strong and driven with gratefulness. Doug Sandler and Strickland Bonner are the Nice Guys on Business. Producers: Mariko England and Anna Nygren

In this episode, Doug and Robb discusses:

  • Robb's shift in life purpose
  • Finding your significance
  • Being consistent in your life purpose

Key Takeaways and Actionable Tips:

  • By discovering who you are, you could be helping others discover who they are
  • Every good thing begins with awareness
  • About 90% of workers in general, are disengaged (a lack of purpose) on a regular basis
  • When you give intentional thanks, it sets the tone for your day. You look for the good.

 

"I'm a firm believer in getting comfortable with the uncomfortable." -Robb Holman

  

Connect with Robb Holman

Twitter: @robbholman

Facebook: https://www.facebook.com/robbholman1

Website: http://www.robbholman.com/

Robb's book discounted 20%:  www.leadthewaybook.com

Nice Guys Sponsor:

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Nice Guys Links

Support the podcast at www.Patreon.com/NiceGuys

 

Subscribe to the Podcast

 

Niceguysonbusiness.com

 

TurnkeyPodcast.com - You're the expert. Let us help prove it. Podcast Production, Concept to Launch

 

Book Doug and/or Strick as a speaker at your upcoming event.

 

Amazon #1 Best selling book Nice Guys Finish First.

Doug's Business Building Bootcamp (10 Module Course)

 

Survey: Take our short survey so The Nice Guys know what you like.

 

 

Partner Links:

Amazon.com: Click before buying anything. Help support the podcast.

Acuity Scheduling: Stop wasting time going back and forth scheduling appointments

Social Quant - Boost your Twitter following the right way. Targeted reach

 

Promise Statement: To provide an experience that is entertaining and adds value to your life.

 

Don't underestimate the Power of Nice.

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Ep. 495: Finding Your Voice in a Siri-ous World

Randy takes over and interviews Susan Bennett, the voice of Siri on The Nice Guys on Business today.

Reach Us Here:

Doug- @DJDoug

Strickland- @NiceGuyonBiz

@SiriouslySusan

 

Show Notes by Show Producer: Anna Nygren

The saying "life happens while you're busy planning" is true for Susan Bennett. We get to hear how Susan's siri opportunity took her by surprise and just how much a voice can reveal about a person. Randall Kenneth Jone and Susan bond over the power of putting yourself out there and also what the future holds in regards to AI. This is a can't miss episode that'll finish your week siri-ously strong. Doug Sandler and Strickland Bonner are The Nice Guys on Business. Producers: Mariko England and Anna Nygren

 In this episode, Randy and Susan discuss:

  • Siri and its history
  • Susan's career
  • Benefits of being known internationally
  • A voice of an individual

Key Takeaways and Actionable Tips:

  • Susan was the original English Siri voice, worldwide
  • You've got to get yourself out there and do what you wanna do
  • There seems to be a lot more non-union work than union work in the voice industry
  • A voice conveys a lot about that person and we want to be able to relate

 

"When you're open to opportunities, things just tend to happen" - Randy

 

Connect with Susan Bennett:

 

Twitter: @SiriouslySusan

Website: Susan Bennett

Nice Guys Sponsor:

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Nice Guys Links

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Subscribe to the Podcast

 

Niceguysonbusiness.com

 

TurnkeyPodcast.com - You're the expert. Let us help prove it. Podcast Production, Concept to Launch

 

Book Doug and/or Strick as a speaker at your upcoming event.

 

Amazon #1 Best selling book Nice Guys Finish First.

Doug's Business Building Bootcamp (10 Module Course)

 

Survey: Take our short survey so The Nice Guys know what you like.

 

 

Partner Links:

Amazon.com: Click before buying anything. Help support the podcast.

 

Interview Valet:  Get interviewed on top podcasts and share your message.

 

Acuity Scheduling: Stop wasting time going back and forth scheduling appointments

 

Social Quant - Boost your Twitter following the right way. Targeted reach

 

 

Promise Statement: To provide an experience that is entertaining and adds value to your life.

 

Don't underestimate the Power of Nice.

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Ep. 494: Jokes, Laughs and a Legacy

Jackie the Jokeman Martling talks to Doug. We still don't know why but hear it today on The Nice Guys.

Reach Us Here:

Doug- @DJDoug

Strickland- @NiceGuyonBiz

@JackieMartling

 

Show Notes by Show Producer: Anna Nygren

From the hippie lifestyle in the 70's to the comedic stage today, Jackie "The Joke Man" Martling shares all in this episode of The Nice Guys. His journey's full of hustle, a few rivalries, jail time and some light Jesus jokes. With Jackie's new book hitting the shelves, there's no way you can miss his infectious sense of humor. And a special thanks to Lou Diamond for making this interview possible!

In this episode, Doug and Jackie discuss:

  • Jackie's road to fame
  • Behind-the-scenes of the entertainment world
  • The art of comedy
  • Jackie's jail time

Key Takeaways:

  • Check out Jackie's book!
  • Your actions can be an inspiration for more people than you know
  • Special thanks to Lou Diamond for making the connection

  

"I don't do super heavy Jesus jokes... He's just some Jew that tripped over something " - Jackie Martling

 

Nice Guys Sponsor:

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Nice Guys Links

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Subscribe to the Podcast

 

Niceguysonbusiness.com

 

TurnkeyPodcast.com - You're the expert. Let us help prove it. Podcast Production, Concept to Launch

 

Book Doug and/or Strick as a speaker at your upcoming event.

 

Amazon #1 Best selling book Nice Guys Finish First.

Doug's Business Building Bootcamp (10 Module Course)

 

Survey: Take our short survey so The Nice Guys know what you like.

 

 

Partner Links:

Amazon.com: Click before buying anything. Help support the podcast.

 

Interview Valet:  Get interviewed on top podcasts and share your message.

 

Acuity Scheduling: Stop wasting time going back and forth scheduling appointments

 

Social Quant - Boost your Twitter following the right way. Targeted reach

 

 

Promise Statement: To provide an experience that is entertaining and adds value to your life.

 

Don't underestimate the Power of Nice.

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Ep. 492: Making Business Strides Through Fear and Failures

Pat Flynn the podcast legend has to deal with Doug's stupid questions on the Nice Guys today.

Reach Us Here:

Doug- @DJDoug

Strickland- @NiceGuyonBiz

@PatFlynn

 

Show Notes by Show Producer: Anna Nygren

Entrepreneurship is a lonely road... or is it? Pat Flynn is putting a little more community pep in his business step and is here to tell us that living on the edge is a must. From the importance of doing what you say to learning to say no, Pat's holistic approach to entrepreneurship will get your inspiration wheels turning. Tune in to hear what habits will lead to your success. Doug Sandler and Strickland Bonner are the Nice Guys on Business. Producers: Mariko England and Anna Nygren

 In this episode, Doug and Pat discusses:

  • The importance doing what you say
  • Habits that lead to success in life
  • Working through the fear
  • Owning your failures

 

Key Takeaways and Actionable Tips:

  • Prioritize
  • Learn to say no
  • Make sure to surround yourself with a supportive team

  

"Sometimes you gotta get out of your comfort zone and get into a little bit of danger area in order to live the life that you want to live." - Pat Flynn

 

 Connect with Pat Flynn:

 

Twitter: @PatFlynn

Facebook: Smart Passive Income

Website: Pat Flynn

 

Nice Guys Sponsor:

Interview Valet is the  best podcast booking service. They are the leader in Podcast Interview Marketing to help you easily turn listeners into leads.

 

Nice Guys Links

Support the podcast at www.Patreon.com/NiceGuys

 

Subscribe to the Podcast

 

Niceguysonbusiness.com

 

TurnkeyPodcast.com - You're the expert. Let us help prove it. Podcast Production, Concept to Launch

 

Book Doug and/or Strick as a speaker at your upcoming event.

 

Amazon #1 Best selling book Nice Guys Finish First.

Doug's Business Building Bootcamp (10 Module Course)

 

Survey: Take our short survey so The Nice Guys know what you like.

 

 

Partner Links:

Amazon.com: Click before buying anything. Help support the podcast.

 

Interview Valet:  Get interviewed on top podcasts and share your message.

 

Acuity Scheduling: Stop wasting time going back and forth scheduling appointments

 

Social Quant - Boost your Twitter following the right way. Targeted reach

 

 

Promise Statement: To provide an experience that is entertaining and adds value to your life.

 

Don't underestimate the Power of Nice.

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Ep. 491: The Power of Owning and Sharing Your Life Story

Carey Ralston.png

Carey Ralston is the founder if Hallway Stories, hear her story on The Nice Guys today.

 

Reach Us Here:

Doug- @DJDoug

Strickland- @NiceGuyonBiz

@Randallkjones

Show Notes by Show Producer: Anna Nygren

Every day, we're writing our life story through our actions, words and thoughts. But life tends to throw plot twists that we're never quite ready for. So Carey Ralsto has created a community where you can come and share those twists and turns in the hopes of helping others. There's power in owning your story because your experiences could be the inspiration for someone's new chapter. 

In this episode, Randall discusses:

  • What Hallway Stories is
  • Being a giver and the power of that on others
  • How important your story is
  • How to get involved with Hallway Stories

Key Takeaways and Thoughts:

  • Words don't teach, experiences do
  • Your story is important
  • Do you have a story that could be the answer to someone else's struggle?
  • 97% percent of the global population struggles with - money, health and relationships

 

"We would love to help a substantial amount of people… to come share, connect and belong" - Carey Ralston

 

 Connect with Carey Ralston

 Twitter: @carey_ralston

Facebook: https://www.facebook.com/carey.ralston

Website: https://www.hallwaystories.com/community/foundercarey/

 

Nice Guys Sponsor:

Interview Valet is the  best podcast booking service. They are the leader in Podcast Interview Marketing to help you easily turn listeners into leads.

 

Nice Guys Links

Support the podcast at www.Patreon.com/NiceGuys

 

Subscribe to the Podcast

 

Niceguysonbusiness.com

 

TurnkeyPodcast.com - You're the expert. Let us help prove it. Podcast Production, Concept to Launch

 

Book Doug and/or Strick as a speaker at your upcoming event.

 

Amazon #1 Best selling book Nice Guys Finish First.

Doug's Business Building Bootcamp (10 Module Course)

 

Survey: Take our short survey so The Nice Guys know what you like.

 

 

Partner Links:

Amazon.com: Click before buying anything. Help support the podcast.

 

Interview Valet:  Get interviewed on top podcasts and share your message.

 

Acuity Scheduling: Stop wasting time going back and forth scheduling appointments

 

Social Quant - Boost your Twitter following the right way. Targeted reach

 

 

Promise Statement: To provide an experience that is entertaining and adds value to your life.

 

Don't underestimate the Power of Nice.

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