Marketing should never be ignored; it’s an important component in a business and should be fully utilized. Many businesses explain their lack of marketing by saying “it’s too expensive”; however, there are many ways to optimize marketing without breaking the bank and going over budget.
Where do you start, though? It’s a tough question. With so much technology and software to keep tabs on, it can seem like a challenge to sift through all the options to find the right one. Here are the best marketing opportunities for you to consider.
Supply Chain Management
When you market a product or service, you need to ensure the product and/or service is readily available for the public. What’s the point in marketing and promoting something if your store (whether it’s online or offline) cannot keep up with the demand? To counter this issue, your procurement department could benefit from improving communications with your suppliers. SAP Supplier Portals from sites such as www.weaveability.com can smarten up your supply chain by bettering communications between your procurement and supply teams to predict future demand and create notifications for when products are running low.
Not to be confused with spam; email marketing is a great way for companies to reach out to old and new customers. Collect clean data about your customers such as their online history, birthdays and interests, so you can create personalized content to send to them. Personalization vastly improves your revenue, and by investing in an email automation service, you can send emails in a timely manner.
More people are turning to the internet for help. Whether it’s looking for the perfect gift, treating themselves or finding a trusted service, the internet is providing the answers in a quick manner. Before, people had to wait for their answers to appear in newspapers or directories; now, many companies are offering blogs on their websites.
Therefore, write creative content on your niche, and post it online. Helpful hints on how to use, operate or utilize a product will give people a reason to turn to your website. You can even widen your scope and include other, relevant blog posts on industries related to your own. Make sure to keep your blog’s genre firmly in place, though. Otherwise, people may become disengaged by repeatedly finding irrelevant content on your blog – whether it’s someone on Instagram or running their own blog, successful bloggers will stick to one or two themes and niches for improved followers and readership.
Creative content allows you to market your brand through useful content relating to your brand.
Social media is here to stay, so make sure to sign up to the relevant platforms that can become of use to you. Twitter and Facebook are the most commonly used, however, if your company has the chance to take striking photos, create an Instagram account also.
Social media may seem flippant, with followers appearing and disappearing at unreasonable rates; yet, it’s everyone’s favorite way to talk to one another and leave their daily (or hourly, even every minute) thoughts. Use this to market your products and promotions. People keep track of global news over social media, so why wouldn’t they keep tabs on your company?