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The Key to Winning More Business for Your Company

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Although many new companies need business right now, it’s not the sort of thing that happens overnight. There isn’t a magic business fairy that comes along and puts a new customer under your pillow while you’re catching flies. You need to work hard for new business, just like the other successful companies out there.

There is no secret to winning business, but there are things you can do to give you a higher chance. What is the ultimate key to winning business?

You Must Be Patient

If you own an established business, you’re always going to go through the stage of wondering where your next customer is going to come from. From a financial point of view, “be patient” aren’t the words you want to hear, but they are words that need to be followed.

The same advice needs to be followed for new businesses. It takes a while to become an established business because you need to make an extra effort and try to land jobs without references. Once you have references and pictures of work to show, you’re going to have a much easier chance of landing more business. Patience is the real winner when it comes to landing business.

Deliver on Time

Did you know that many businesses around the world don’t get new customers through social media or online advertising? They get new business through word of mouth, which is probably the most powerful type of advertising there is.

A customer that’s willing to recommend a family member is a customer worth delivering on time for, and that’s all of them. If you deliver your promises on time and do a good job, they will recommend you to friends and family – it’s that simple.

Apply to Tender

Applying to tender can be a tricky affair, but it’s a step that should be considered if you have an established business. The first tender is always the hardest to win because you’re not going to have any decent references from local councils or authorities. But once you do win a tender, you’ll find the process will give you a higher chance of landing a good one.

Tenders are usually offered by local councils and communities, which often means they are hard to land. However, you can get a lot of help in this field by hiring a professional company to come in and write up applications to tender for you. They generally have extensive experience in the field and have provided successful tender applications to thousands of businesses just like yours.

Market & Advertise Some More

It’s important you take your marketing and advertising strategies seriously; otherwise, you’re going to be pouring money down the drain without any results. Have a look at traditional and digital marketing methods to give your business more of a chance, and plan your strategies and research demographics in your area.

Winning business can often be a painful process but it’s one that needs to be done to make any business a success. If you provide a good all-round service to your customers and you are patient, you’ll find you will reap the rewards in the future.

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Better Your Marketing with These Top Tricks

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Marketing should never be ignored; it’s an important component in a business and should be fully utilized. Many businesses explain their lack of marketing by saying “it’s too expensive”; however, there are many ways to optimize marketing without breaking the bank and going over budget.

Where do you start, though? It’s a tough question. With so much technology and software to keep tabs on, it can seem like a challenge to sift through all the options to find the right one. Here are the best marketing opportunities for you to consider.

Supply Chain Management

When you market a product or service, you need to ensure the product and/or service is readily available for the public. What’s the point in marketing and promoting something if your store (whether it’s online or offline) cannot keep up with the demand? To counter this issue, your procurement department could benefit from improving communications with your suppliers. SAP Supplier Portals from sites such as www.weaveability.com can smarten up your supply chain by bettering communications between your procurement and supply teams to predict future demand and create notifications for when products are running low.

Email

Not to be confused with spam; email marketing is a great way for companies to reach out to old and new customers. Collect clean data about your customers such as their online history, birthdays and interests, so you can create personalized content to send to them. Personalization vastly improves your revenue, and by investing in an email automation service, you can send emails in a timely manner.

Creative Content

More people are turning to the internet for help. Whether it’s looking for the perfect gift, treating themselves or finding a trusted service, the internet is providing the answers in a quick manner. Before, people had to wait for their answers to appear in newspapers or directories; now, many companies are offering blogs on their websites.

Therefore, write creative content on your niche, and post it online. Helpful hints on how to use, operate or utilize a product will give people a reason to turn to your website. You can even widen your scope and include other, relevant blog posts on industries related to your own. Make sure to keep your blog’s genre firmly in place, though. Otherwise, people may become disengaged by repeatedly finding irrelevant content on your blog – whether it’s someone on Instagram or running their own blog, successful bloggers will stick to one or two themes and niches for improved followers and readership.

Creative content allows you to market your brand through useful content relating to your brand.

Social Media

Social media is here to stay, so make sure to sign up to the relevant platforms that can become of use to you. Twitter and Facebook are the most commonly used, however, if your company has the chance to take striking photos, create an Instagram account also.

Social media may seem flippant, with followers appearing and disappearing at unreasonable rates; yet, it’s everyone’s favorite way to talk to one another and leave their daily (or hourly, even every minute) thoughts. Use this to market your products and promotions. People keep track of global news over social media, so why wouldn’t they keep tabs on your company?

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How to Hire Freelancers

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When you first start a business, you will quickly find that you can no longer cope with the workload as your business begins to expand. At this point, you have two options; you can hire someone to help you, or you can hire a freelancer to take on some of the work.

To hire an additional, full-time employer, you have contracts, paperwork and additional costs. Acquiring a freelancer can be more cost-effective, save you time, and you only have to use their services when the time asks for them. If you are considering adding a freelancer to your team, this is how you should go about it.

Where to look?

Hiring a freelancer is not as easy as it might sound, as you still have to interview them to some extent; ensuring they are the right person for the job and understands the tasks at hand. The two biggest freelancing sites are Upwork and People per Hour, who between them, have a huge number of freelancers with all manner of talents, ranging from content copywriters and graphic designers, to admin and accountants.

With these sites, you will need to set up and advert. Freelancers will then bid on the job you have set up. You can then review the application, pick a few to chat to, and find out more about them.

Experience

Hopefully, the potential candidates will have attached examples of their work for you to look through and consider. Although it can be a good indication of their ability, don’t take it as absolute proof. Some people may not perform how you expect them to.

A few extra qualms you should consider are language barriers, whether their time zone aligns with yours, and if they are willing to stick to deadlines regarding these problems.

Although they may be cheap to hire, you do not want to hire someone for that reason alone. They may be cheap because they have a poor track record, and they might also not have the level of experience you need, so you will have to be willing to coach them.

Your set-up

How will you liaise with your new found freelancer? Applications such as Skype and Hangouts are useful for conferencing, but you need to decide how the work will be viewed and completed.

If you do not already have one, you can set up with a host to upload all your documents to the cloud. You can then get access to a virtual desktop that both you and your freelancer can use wherever you are. Migration costs to the cloud can be non-existent.

It is by far the easiest way to conduct business and share documents, plus they can access your emails and arrange diary entries if they are hired for admin tasks. There are companies such as Umbee Hosting who offer such services; for more information on hosted desktops, read their product descriptions and what they have to offer.

Using freelancers to help with your business is a great way to save money but still get the work completed the way you want it to be. If you are using a freelance website, make sure you read all the rules and guidelines beforehand, so you know the process.

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5 Desktop Email Clients You Should Consider in 2017

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Guest post presented by a 3rd party

It’s easy to use your web browser to log in to the likes of Outlook and Gmail. However, if you’re looking for instant notifications of new emails and many more email features, it’s important you download the right email client straight to your desktop. This is especially important if you run a business because your clients don’t want to wait a long time to hear back from you. If you’re looking for a new email client, consider the ones below as they are currently the best on the market.

Claws Mail

Claws Mail is one of the fastest and most extensible desktop email clients out there and should be highly considered if you’re looking for a basic desktop email management experience. The program itself is very basic, but that doesn’t mean it doesn’t have the ability to be feature-rich. The open source program can work with multiple plugins such as RSS aggregators and anti-spam filters, giving you an email client that does everything you need in a simple environment.

Thunderbird

Unfortunately, Thunderbird was discontinued by Mozilla developers in 2012, and while this puts many users off downloading the program, it still has a stable version that is feature-rich. Unlike some of the other email clients on the market, Thunderbird promises to offer you everything you need and is one of the most well-developed clients out there. Thunderbird has plenty of features to keep your emails organized so you can choose between a basic or advanced emailing experience depending on your requirements.

The Bat!

The Bat! Isn’t one of the most popular email clients available, but what it does offer is a basic emailing experience with plenty of features that safeguard your correspondence. The Bat! Comes with all the basic emailing features, but it’s also highly extensible thanks to the many available plugins.

eM Client

eM Client is one of the more popular email clients as it’s fully-featured and has all the basic and more advanced features that make emailing and organization easy. Whether you’re just looking to check personal emails or you’re running an email marketing campaign with a list acquired from theemailfinder.co – eM Client has everything you need to make your experience easy.

Mailbird

Mailbird was primarily designed for the latest Windows 7, 8, and 10 users, and it has a reputation of being one of the most reliable Windows email clients around. Mailbird is one of the fastest and user-friendly applications out there, but more importantly, it’s very accurate and easy to operate. If you’re looking for a nice-looking email client that’s basic and easy to use, you should consider Mailbird as your primary email client.

There are hundreds if not thousands of email clients available to download for free, but the ones above are some of the most powerful and fastest applications available. If you run a business, it’s important you are promptly notified when you receive a new email, and there aren’t many better ways of getting those notifications than using your favorite email client.

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The Basic Key Terms of Search Engine Optimization Explained

Blog presented by 3rd Party, not Doug Sandler

Blog presented by 3rd Party, not Doug Sandler

Search engine optimization (SEO) is a way of increasing the visibility of a web page organically, increasing its visibility in search results without paying a service such as Google to prioritise the page on its results list. Below is a guide to the key terms involved in SEO and how you can use them to your advantage to increase visibility in search results.

Crawling

Crawling is a method by which search engines such as Google and Bing collect information about web pages. To do this they use a specialised kind of bot known as a ‘crawler’. The crawler periodically scans the web for new pages and changes to existing pages, it also detects links to other pages from the website and saves these to be crawled later. You will have some pages on your website, for example login pages or shopping carts, that you do not want to be crawled. You can instruct the crawlers to ignoThe Basic Key Terms of Search Engine Optimisation Explained

re these pages by making use of the robots.txt file which is included in the root directory of your domain as standard.

Indexing

The search engine index is a large database that contains information about web pages, obtained by crawlers. Without the search engine index, the search engine would have to search every web page for the keywords used in the search query each time a user executes a search, which would take much longer than searching a pre-existing database. You should ensure that any content on your website that you want to be included in your site’s indexable content is in HTML format. Images, video files and web apps are usually ignored by crawlers. There are several online services that allow you to see your website as a search engine would. For content that can only be displayed as images or video try and use HTML to add attributes.

Link Building

Link building is a key aspect of SEO. A page that is linked to by many other reputable sources will be ranked highly, while a page that is linked to by few pages or a large number of spam pages will be considered unreliable and receive a low ranking. While the exact algorithms used by companies like Google are proprietary and not available to the public for study, search professionals have determined several factors involved in assigning a rank to a page.

As time goes on, a page will be linked to less and less and existing links become less important. For this reason, it’s important to keep adding new content or updating existing content so that it remains relevant to other pages. Links shared via social media are noticed by crawlers but are considered less valuable than links from other web pages. Click Intelligence employ SEO experts who can tell you how relevant a particular page is for a given keyword. You can use this with your own site to check for content which has become stale or irrelevant and thus needs updating.

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