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Chris Burch’s Vision of Legend and Luxury for Nihi Sumba Resort


After nearly 40 years of experience as an investor, Chris Burch opened the private investment company, Burch Creative Capital, in New York. Of course, he uses flawless financial practices in his company, but he also takes advantage of his well-earned creative skills. His financial practices and his creative skills give him the means to develop, nurture, reinforce and adjust the businesses and brands that have proven themselves to be problematic.

In his career, Chris Burch has played a role in the growth of more than 50 companies that fit the distressed description above. His company has managed to do this by attending to Mr. Burch's values as an entrepreneur and his need to follow innovative opportunities in the market.

Even though his teachers didn't think that he was going to amount to very much, Chris definitely proved them wrong. The term wasn't used at the time, but it seems as if Mr. Burch had what is now called "Attention Deficit Disorder." His inability to focus on his studies caused him to be the last one in his class. The teachers informed his parents that young Chris would not have a bright future ahead of him.

Chris's parents had more faith in him than his teachers did, so they enrolled him in New Hampshire's Tilton Prep School. Chris went to work in his father's construction business at this time, and that is where he discovered that he didn't particularly enjoy manual labor. This realization led him to start his first apparel company that he named after his father, The Eagle.

The Nihi Sumba Resort

The Nihi Sumba Resort used to be a place that only a clique of surfers frequented, but after Chris Burch put his fingerprint on it, it became a luxurious beach resort. Sumba Island in Bali, Indonesia, is the fortunate location where the resort now stands, and the magazine, Travel + Leisure, named it one of the world's best hotels.

Chris Burch is the reason that the Sumba Nihi Resort has become such a great success in such a short period of time. He became interested in the project just four years ago, but it isn't a surprise that he has been able to do what he has done. For example, one of his previous successes has been Voss Water, and he used his financial practices and his creative skills to make it work. In addition to that, he also worked directly with Ellen DeGeneres as she started her lifestyle brand that is known as "ED."

Nihi History

Nihi Sumba used to be called "Sandalwood Island," and it is twice as large as Bali, but more people live on Bali than Sumba. Sumba Island has approximately 600,000 people, and Bali has more than 4 million people. Chris Burch makes a point of keeping Sumba Island exactly as he found it, so he doesn't allow too many outside influences to invade the island. Portuguese explorers discovered the island in the 16th century, and ever since that time, people haven't been coming to the island in large numbers. That's why there hasn't been any industrialization that has damaged the natural beauty of the island.

There is a legend attached to Nihi Sumba Island. Hundreds of years ago, the Marapu people arrived on the shore, and the people living there today are highly influenced by their spirit. The Marapu people's spirit is believed to be the reason that the island has remained largely as it was in the beginning. People who arrive on Nihi Sumba just happen to be people who are intent upon preserving the island's unique character. In this way, the stories of the Sumbanese people remain as alive in the present day as they were in days past.

In 1988, Claude and Peter Graves believed that they had found the place where they would experience the "perfect wave." They were determined to create a resort that would honor the traditions of the island and all of its beauty. The name they gave the beach was "Nihiwatu." This name meant "mortar stone," a name that settlers gave the location because of the rock formation that exists there.

The Present Day

In 2012, Chris Burch heard that Claude Graves needed someone to help him increase the beautiful Nihiwatu. Mr. Burch gave James McBride a call, and the two of them sought to set up a deal to purchase the property. Mr. McBride was involved in the hotel business and was president of YTL Hotels in Singapore when he heard from Mr. Burch.

Mr. McBride has spent 25 years in the hotel industry, and he has been given the opportunity to lead some of the world's best hotels. Bloomberg Businessweek's Bloomberg 50 named him as "One to Watch" in the recent past. Hotels Magazine also named him as "Independent Hotelier of the World."

Chris Burch decided to take a trip to the island to see if it really lived up to its reputation. He took his three sons with him, and he discovered that the island was a true gem. He made the decision to purchase the property with Mr. McBride, and they spent $30 million to renovate the property that was already there, but they turned it into a fantastic, ostentatious resort.

At the time, Chris Burch said that he purchased the island for his children, but he also wanted to ensure that the island would always remain as it currently was. He was pleased to learn that he would be encouraged to do things that he knew he couldn't do in any other place in the world, and one of those things was to build a spa underneath a waterfall.

The Nihi Sumba Resort is the largest employer of the local people, so it is extremely important to the island. Because 98 percent of the staff is local islanders, the island and the community are both huge beneficiaries of the resort. Mr. Burch doesn't have any plans to do anything with the property that would disturb either the environment or the people, but he does plan to perform renovations on the property that would be very positive for everyone.

The Location

The resort's location does more than offer surfers a great place to surf; the island has many activities that make it an industrious place to vacation. The island boasts of several fascinating sites, and these include locations that date back to the Stone Age. Visitors also have the opportunity to see what a traditional village looks like. They can take hikes on butterfly trails or engage in mountain biking, paddle boarding, horseback riding or even a Land Rover safari.

Those who wish to spend a relaxing day at the resort can enjoy the spa. The resort's wellness center offers guests the option of attending its daily yoga sessions. If group sessions do not appeal to a guest, he or she is welcome to schedule a private lesson that will be tailored toward the individual's personal desires.

The resort has its own chocolate factory, and trips into the villages are a must where the markets offer visitors a large selection of the island's local arts and crafts. The burial sites and the Ikat textiles that are known all over the world also beckon visitors.

The Sumba Foundation

Sean Downs, an entrepreneur who made millions in the tech industry, teamed up with Claude Graves to form "The Sumba Foundation." The poverty of the island has had grave consequences for the people, so Mr. Graves and Mr. Downs set up the foundation to alleviate those consequences. The foundation was created in 2001 and then Chris Burch did what he has a habit of doing. He took over the project, and he uses profits from the resort to provide the people with clean water and meals at school for the children. The foundation also helps improve the educational system and opens maternity clinics. According to the foundation, 20,000 people are receiving the benefits that the foundation provides the island.

Chris Burch placed the foundation's mission statement on the Nihi website. It states, "The foundation believes that each and every one of us has a responsibility to better use our position and resources to help people living in poverty realize their needs and vision of a better world."

Visitors aren't the only ones who enjoy Nihi Sumba Island. Chris Burch also relishes the time that he gets to spend there with his children, but he really enjoys the pleasure that he sees in the faces of his guests.

Burch Creative Capital

Chris Burch explained where his idea for Burch Creative Capital came from. He realized that he was blessed with an inordinate amount of knowledge and resources. These are assets that not every hopeful entrepreneur has, so he wanted to help. With his company, he brings people who have great ideas together with the capital they need to get started in business. The industries that he and his company are currently involved in include technology, organic foods, hospitality, home furnishings and fashion. The company's portfolio now includes TRADEMARK, Nihi Sumba Island, Cocoon9 and ED by Ellen DeGeneres.

Burch Creative Capital also has holdings in real estate. He has partnered with Philippe Stark and Alan Faena and will be working with these two powerhouses to create Faena Hotel + Universe in Argentina.

Accolades for Nihi Sumba Resort

Readers of Travel + Leisure Magazine voted for Nihi Sumba as the "#1 Hotel in the World" in the magazine's World's Best Awards in both 2016 and 2017.



Take Control and Achieve Your Dreams: A Guide to Personal Success

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Achieving your dreams is not easy. It is also never straightforward. Life is messy and so too are the paths we take, but it is only when our resolve wavers that we get strayed off course. It takes true resolve and an ability to be flexible and roll with the punches to make dreams come true. Yes, sometimes achieving your dreams means that they change along the way, and that is okay. What isn’t okay is letting your wishes and desires fall out of reach because you don’t take steps forward. It is the progression that will help you improve and lead a long and fulfilling life, but to take that aspiration and see goals reached, you will want to follow this guide:

Understand your Professional and Personal Goals

The first step to achieving your goals and personal success is to clearly define what your goals are to yourself, and to make smaller, short-term goals that will work as stepping stones in achieving them.

Personal Goals

Personal goals should never be designed to get yourself down. Instead, they should be used to help give you the push you need to self-actualization. For example, instead of making it a goal that you want to reach this weight, make it a goal to exercise for an hour a day. Or perhaps make it a goal to make healthy meals at the start of the week for lunch. This way, you will eventually get to your main goal, but you don’t have to beat yourself up week after week the scale tells you that you’ve failed.

Professional Goals

Professional goals are easier because business structures often have a tiered management system you can work towards. If yours doesn’t, don’t fear. Instead, make note of your dream goal, and then create possible steps you can take to achieve it. Don’t be rigid on these, however, sometimes the route you take won’t be the one you expect.

Learn How To Achieve These Goals

Setting out your goals and the steps that you need to take them is great, but you will need the right arsenal behind you to get the job done. In most cases, knowledge will be your secret weapon, and only when you can establish yourself as an expert in the field and one of the best around will you find opportunities start falling into your lap. Until then, make it your mission to improve yourself, and your knowledge, using these methods:

1. Ask Fellow Professional for Advice

Your coworkers, colleagues, and even acquaintances all have something to offer you. All you need to do is listen and ask. Listening can be key to relationship building and networking all at the same time, so ask about their passion projects. Ask their opinions. Get the inside scoop on what’s going on and how they plan on responding. People love to talk, so dial yourself back and start reeling in the knowledge and expertise that those around you can offer.

2. Gain the Formal Qualifications You Need

If you really want to get ahead of the curve, then you will want to go back to university. An MBA can take you far, but by narrowing down your specialization, you can actually become invaluable to employers in your industry around the country. This can help boost your career in an instant, and open the doors to higher ranking positions you didn’t think were possible before.

For example, say you are an engineer. Higher up positions go from working on the ground to managing a business, and therefore acquiring an online masters in engineering management from Kettering University could be key. This degree helps you direct your business management skills directly to your industry, and graduates from this program make an average of $100,000 or more per year.

3. Be Assertive in Your Career

There is a reason why 21% of CEOs are thought to be sociopathic. Rather than criminal masterminds, these CEOs are ruthless. This does not and should never mean you should try to emulate them, but to understand that sometimes to get what you want in life you need to be assertive.

Ask for that raise when you feel it is deserved. Ask for that promotion if you are taking on more work than your current position entails. Know your worth and demand that the company recognize it, and if they don’t, be prepared to find someone who does.

4. Focus on Short Term Goals as Much as Long Term Goals

Long term goals are difficult to achieve because there is no direction. Becoming CEO of a company is a great dream, but if your only plan is to work up through the ranks, you are not thinking ahead. You need to create short term goals that will help give you the leverage you need amongst the partners and owner to achieve that position, and to do that, you will need to wow them with your track record and get to know them. This could mean attending all the meetings, parties, and events that they will be in with the goal to mingle. It could mean to work individually for one of the partners on a personal project. These smaller goals will add up and are far easier to achieve.

5. Never Forget Your Wellbeing

When you are struggling to get the top, you must be as healthy and well as you can. You should never sacrifice your diet, exercise, and even your friendships for your job. You need to be strong to work hard, and these cornerstones are what will help make you into a monument.

Never Stop Learning

Even once you have made it, or have graduated from your online degree, you will never want to stop learning. Subscribe to a journal that documents key trends in your industry. Read every, hundred page plus report that gets put out. Keep up to date with the news. Listen to podcasts. Read. All of this adds up in one way or another. Even reading fiction can help you be more verbose and eloquent when talking to your team or clients.

Never Give Up

Your dreams are not dead until you are. In fact, sometimes achieving your dream is less worthwhile than working towards it, so don’t worry if you don’t become CEO at thirty. Work towards it, make progress, and better yourself. It is this forward momentum that will help you feel fulfilled and accomplished, and so long as you care for your health and relationships, you will lead a great life.



Ready to Start Your Business: Start Here

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Starting your own business can feel like a lot happening at once. Here are some of the first steps to take and destinations to visit as a first-time entrepreneur.

There is No Need to Rush Into This

By now, you have already put a lot of thought, time, and energy into starting your business and you are ready to get started as soon as possible, but now is not the time to rush things. The good times will come in due time, but first, you have to be patient. In due time, all of this will feel like a blur and you will wish that you had taken the time t savor every moment as you begin your journey into entrepreneurship.

Rushing things is what leads to poor introductory ad campaigns and a lack of focus that fails to bring your business’ name to clients’ attention. Thus, take some time, breathe, and focus. You will succeed.

It’s Okay to Start Small When You Make a Deep Impact

When you start to sponsor your first Facebook ads and Instagram posts, you may feel as though your clients aren’t going to see many of them and that because they won’t get a lot of interaction, then they won’t even be worth it. However, this could not be any farther from the truth.

You do not have to land a multi-million dollar national ad campaign to gain traction. It can start with a heartfelt post containing your mission statement, keywords, and real images of the people behind the brand that believe in these things. That resonating impact with your first few clients will do more for your business than anything else would.

Take Care of the People Behind the Brand

Once your business has started the grind, then it can be easy to lose some of your employees in the daily struggles. It can even be easy to lose yourself. This is how brands get muddled, lose sight of their driving force and vision, and end up as bankrupt businesses and horror stories.

One way that you can make sure you protect the people making your dreams of entrepreneurship possible is by offering health insurance. You are probably aware of the benefits of health insurance so we won't recap it.

However, disability insurance may not be something you are familiar with. This is insurance that covers you financially if you are out of work because of an accident or illness.

This type of insurance can be covered by the employer. If you are in the construction business you know that one slip of a saw and you are out of work for a while. The same goes for the healthcare field. One poke of a needle and you could be seriosuly sick. If you are not offering it to your employees, it is crucial that you have this insurance on yourself. You are the main person behind your brand.

Make Friends

You may have an idea of all of the vendors and other corporations that you want to work with whenever you start your business, but it is also a good idea to contact each of these vendors and find someone on the phone that you can find and contact again as a friend that can help you manage your business.

Not only will this friend end up helping you when times are good, but if you ever find yourself in need of help from that particular vendor, then you have a human on the other end that can help you work through your most troubling time.

The same goes for your internal team. You want to be sure that they are supported and encouraged throughout the day. A happy team is a more productive team.

Remember Why You Started This

Whatever the mission statement of the company was, whatever gains you wanted from this company, whatever it was, remember it at all times. Take your mission, then

  • Incorporate it into your business’ social media

  • Weave it into your product

  • Instill it in your coworkers

No matter what you do, you should always have your corporate mission in mind and work it into every opportunity that you have. People will recognize your brand as the one with the concrete mission and support it every time. Then, you will know true success.

Without a clear road map, it is very easy to get lost and feel bogged down by everything that has to be done and lose sight of all the good times ahead or the mission at hand. Luckily, there are many others like you that have walked the same path and they all started somewhere. Let this serve as your roadmap as you begin your walk through the business cycle.



Herbalife’s new options have begun trading

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Herbalife Nutrition Ltd (HLF) investors saw the onset of new options trading this week. One of the most significant key points that determine the price that a willing option buyer is going to pay is time value. With around 220 days until August 2019 when the trading is set to expire, there will be numerous lucrative opportunities to sellers. These lucrative opportunities are new trading contracts that allow sellers to get a higher premium as compared to what's offered on almost expiring contracts. The YieldBoost formula by the Stock Options Channel has intensively gone through this company's options chain for the August 2019 contracts and a unique contract of particular interest. This contract follows the one put and one call path.

An attractive deal

On the one put side, the contract offers a lucrative $57.50 strike price in line with the current bid of $4.60. In this scenario, an investor taking a sell-to-open approach on the put contract will be committing to a $57.50 stock purchase price. In addition to this, the investor will also be liable to collect a premium on their investment. This puts the cost basis of their share investment before broker commissions at around $52.90. For the investors interested in purchasing HLF shares, $58.56 per share is a really attractive deal today.

Since the $57.50 strike price represents around a 2% discount in relation to the current trading price, there is a minimal chance the contracts will expire worthlessly. The analytical data available today suggests that there is a 59% chance of the contracts expiring worthless. The Stock Options Channel has promised to keep track of how these odds change over time. They added that they would be publishing their findings on their website's contract detail page. In the case that this Herbalife contract expires worthless, there would be an 8.0% cash commitment return as premium. If annualized, the cash commitment return as the premium would be 12.81%.

The 'covered call' deal

The option chain's call side offers an even better deal; this is as the call contract is issued at a $60.00 strike price. This price provides a high premium compared to the $5.15 current bid price. If an investor purchases Herbalife HLF stock shares at their current $58.56 per share price level, they can sell-to-open that particular call contract as a 'covered call.' In this case, they will be committing to selling their stock at $60.00. Keeping in mind that part of the premium has to go to the call seller, it means that the total return excluding any dividends will be at 11.25%. This will occur when the August 2019 expiration when the stocks get called away before broker commissions. Many experts are of the thought that the massive potential upside of the HLF shares won't be taken advantage if the prices really soar. This conclusion was arrived upon by taking a look at the company's previous year's trading history. On top of that, studying its business fundamentals also played a significant role in the reaching of this conclusion.

Implied volatility

Given the fact that $60.00 strike price is relative to a 2% premium in line with the current stock trading price. This means that the current price is out-of-the-money in relation to that percentage. This goes ahead to show that the implied volatility of the put contract is 34%. On the other hand, the stock's implied volatility of the call contract is 32%. To get the actual volatility, the closing value of Herbalife's past 250 trading days has to be taken into account. As an investor, it's essential that you consider both put and call options before making your mind.

More information can be found by visiting the Herbalife Youtube: https://www.youtube.com/user/HerbalifeIntl



4 Ways You Can Learn Online to Boost Your Career

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The current job market is in a state of constant flux, and with fears that technology is affecting employment figures, many people are starting to look at how they can give their job skills a boost. While a career change is intimidating, learning new skills that can enhance your job prospects has never been easier. Just as technology is changing the nature of the job market, so too is it making it easier than ever to learn. No matter your industry or career goals, here are some of the most effective and popular online learning resources that could help to make your resume more enticing. In 2019, these skills could be all that you need to get your foot in the door on the way to a more fulfilling career.


As one of the most popular websites on the internet, pretty much everybody has seen a video or two on YouTube. With more than 300 hours of video content uploaded every minute, YouTube is a lot more than cat videos and film reviews. More people than ever are using YouTube to boost their learning, and the potential subjects you can focus on is mind-boggling. Consider some of the following and assess how they might look on your resume.

  • Photography - There’s no need to take an expensive photography course when there are so many professionals teaching you the tricks of their trade on YouTube. For digital marketers or entrepreneurs who want to add to their skill set, being able to take more professional photos can be hugely beneficial.

  • Public Speaking - As a soft skill, public speaking is highly sought after in today's job market. You can use YouTube to get real tutorials from experienced public speakers, and they will teach you the tips and tricks that make public speaking much easier. In a corporate culture of presentations and collaboration, public speaking is more important than ever.

  • Resume Writing - If you’re sick of your current employer and you're looking for an alternative, then you’re going to need to brush up your resume. It’s difficult to stand out from the crown when an HR worker is sifting through a pile of similar resumes. Learn how to make your resume stand out, and you might find that it’s the final barrier to getting the job that you actually want.

Read Books & Blogs

As a free resource, it’s hard to beat reading. While those in official education will often have to pay large amounts of their student loan on recommended reading lists, you can get a high level of self-education by reading books and blogs that have been posted online. Google Scholar is a valuable resource, giving you access to a seemingly unlimited reservoir of essays and books. However, you should also look at blog posts as well. There are many that will offer advice on every factor of your career goals. No matter where your areas of knowledge are sparse, keeping up to date on blog posts can go a long way to improving your levels of awareness and help you to improve your skills. You may not receive any formal qualifications by brushing up on your reading, but it can be invaluable when it comes to cover letters, resumes, and interviews.

Established Institutions

Online learning is not new, and most universities and colleges in the country have some form of online access options available in a wide range of subjects. These are ideal for those that are looking for a career change, or people hoping to take the next step up a career ladder. Online learning from a respected university will result in you gaining a formal qualification, which is always a career boost and will look fantastic on your resume. No matter your age or experience, e-learning is very accessible, and you have a lot of control over your area of education. Some of the most useful areas to look at for those hoping to jump into a new career include:

  • Healthcare - The healthcare sector is one of continuing growth, and demand for healthcare professionals is at a high level. If you have the temperament and compassion needed for a healthcare career, then you can look at an MBA in Healthcare Management which will look fantastic on your resume and mean that you can start looking at more highly paid positions.

  • Hospitality/ Catering - As one of the most consistent performers in the employment sector, hotel and catering roles are always in high demand. If you're interested in this field, or currently work there but are limited by your education, then it’s worth looking at the wide range of hospitality management degrees available. These may include some form of real-world training, but these can usually be fitted around your existing commitments.

  • Lawyers - If there’s one career that will never go out of fashion, it’s being a lawyer. Most institutions offer some form of legal training, and having a more formal qualification will be a necessity if you’re hoping to pursue a career in the courtroom.


For a quick, easy, and effective way of giving your career a boost, learning a language is highly recommended. This is becoming a much-sought-after skill among employers, and as new global markets open up, the need for a workforce that can communicate in a native tongue will only grow. Learning a language online has never been easier, and there are a vast number of platforms that you can use to learn your language of choice. Duolingo has been called revolutionary, and for good reason. Its intuitive design means that you can learn your new language at the pace that suits you. Not only that, but it’s also completely free. If you want to learn a language in order to improve your job prospects, business professionals are looking for workers who can speak:

  • Mandarin Chinese

  • German

  • Spanish

  • Arabic

Having an additional language on your resume can result in a 5% to 20% increase in your starting salary, so it might be worth brushing up on your existing language skills, or starting from scratch if needed.

Online learning is here to stay, and your future could depend on it. In an increasingly fraught employment landscape, you need every edge you can find in order to stand out. Look at where you want to be in ten years time, and look at the most useful training that will get you there. You could be walking into your new career much more easily than you thought.