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Best Marketing Investments for Medical Companies

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In this age of healthcare policies that are always changing as well as high expectations from patients, a solid marketing strategy is necessary for medical companies. However, this can be difficult because of ever-changing customer expectations.

Here are top marketing investments that medical facilities such as Numana Medical should make:

Reputation Management

Positive online reviews can make all your other marketing efforts much smoother.  Moreover, a big percentage of patients look to review websites to see the reputation of their providers. This means that a good review on patient review sites can increase the number of patients at your medical company.

If you have never thought about this marketing platform, you are not alone. Many hospitals do not consider reputation management important. You need to start managing your reputation because 88 percent of consumers tend to believe online reviews. In fact, people trust them as much as recommendations from their friends and family.

For this reason, you need to invest in software for reputation management as well as take control of your review site profiles. Make sure that you also give your patients a satisfaction survey to fill out and ask for positive reviews from the ones who point to high satisfaction.

SEO – Search Engine Optimization

Each year, more than 93 million Americans look for health-related topics online. To take advantage of this, you need to ensure that your medical company is at the top of the search engine results. For your organization to feature among the top results, you need to implement a good SEO strategy by hiring a local SEO agency.

In 2019, this means that you should focus on location-based search terms as well as voice searches, which are becoming more popular because more than 43 million Americans own smart speakers. To optimize your website, you will need to focus on both text and voice searches. Make sure that you also pay attention to your reviews, use the right keywords, create content that answers important health queries, and make use of natural language.

Social Media

Social media is one of the best marketing investments for healthcare professionals. More than eighty percent of Americans are on social media, which makes it an important marketing platform. To create visibility on social media, you should start pages for your organization – this is one of the easiest ways to market your services and practitioners in an organic manner.

You can easily set up your accounts, but staying active and promoting helpful content is the hard part. Make sure that you invest in videos because they encourage engagement from audiences. If possible, you should let an expert be in charge of your social media accounts because staying active on them can be overwhelming.

Train Your Employees

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Employee training is an important marketing strategy. Because you cannot do all the marketing by yourself, your employees need to know how to market as well. Your marketing efforts should convert leads into customers.

Professional marketing usually attracts and compels the audience to get in touch with you. Once this happens, your employees need to be ready to book appointments and make sales. This means that your employees need to know how to overcome obstacles, collect useful information, and build trust.

Staff members also play a big role in conveying the message and brand to consumers. Without the right employee training, you will be putting your business on the line by assuming that your staff knows what to do.

Conclusion

In healthcare, marketing is always complicated and challenging. However, if you focus on SEO, social media, reputation management, and employee training, your medical company will thrive.

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How to Establish an Online Presence for Your Law Firm

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It’s never too late to start building an online presence for your law firm, but it’s strongly advised to do so at the first opportunity if you haven’t put any work towards it already. This is not just beneficial to your success but can be a basic requirement depending on where you operate. Lacking the exposure that the internet provides you can be a huge detriment to your success, and it can put you at a major disadvantage compared to your competitors. The good news is that you have no shortage of opportunities to get help nowadays, as there are service providers for pretty much everything you’re going to need to build up your presence.

Your First Steps

First things first – do you have a website? Hopefully you’ll at least be able to answer “yes” to that, because the saying, “if your business isn’t on Google, it might as well not exist,” has been around for over a decade. Simply having a website is not enough, though, as you need to make sure that people can find it. Companies like Just Legal Marketing can be of great help here, as you’ll need someone who is both an expert in SEO and internet marketing in general as well as familiar with the legal world and its specific requirements.

Social Media Is Crucial

Social media presence is a great thing to have for all kinds of businesses, and law firms are no exception. You can easily break out of the stereotype of the cold, to-the-point practice by sharing interesting things about recent developments in the legal sphere, answering minor (non-binding, of course) questions from your commenters, and contributing in the right discussion threads. This can take a lot of expertise to get right, though, even if you have the content already available, so make sure to work with a competent social media manager or marketing service to get the job done right.

Engaging Online Audiences Correctly

This goes further than just posting the right type of content at the right time. It takes time and participation to get a feel for the specific tone and attitude of the communities around each social media platform, and you can’t really afford to invest that yourself when you’re building your profiles for the first time. Working with someone who knows what they’re doing is going to make a huge difference in your success. In fact, it’s strongly advised to stay off social media if you’re not managing it through an expert – one wrong post can make you the laughing stock of the internet these days!

This will be a slow and gradual process, so don’t expect instant results. It will be useful to do some research in advance and know who you can hire for each specific service so that you can start making contact with each company one by one once you’ve figured out your main plan. Otherwise, you can waste a lot of time between those contacts, which can ruin your progress.




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Innovative Solutions for Business Problems

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Businesses run into a variety of problems which start from the moment the business idea is conceived, lasting throughout the panning and pitching process, into the everyday work environment. Unfortunately, facing challenges in business is unavoidable, as there are always lessons to be learned so that a business can make further progress. However, there are thankfully a number of innovative solutions for these such problems which have been developed over the years to help business owners overcome problems. Here are a few examples of different solutions to a range of business problems which are common occurrences across the wide variety of business sectors and industries. 

Increasing profitability through investors and making investments  

One problem that commonly faces most small businesses is a lack of funds and slow income. Often, entrepreneurs start businesses without enough capital, exceed their budget, and soon run into cash flow problems. However, there are a number of ways to more financial support for your business. For example, instead of traditional loans from banks, there are now crowdfunding sites which allow you to borrow from your peers, or even raise money for new entrepreneurial ventures in return for a small gift to each of your investors.  Additionally, once your business is up and running, there are plenty of products, services and different types of software available to increase the efficiency and profitability of your business, while simultaneously reducing costs. For example, there is an HR and payroll software available on peoplexcd.com which will help you to streamline your business.

Customer services

 Your customers and their loyalty is vital to the successes of your enterprise. Identifying the most important customers and the challenges they face is useful information to determine so that you can make sure your products and services are marketed successfully to their needs. Customer survey applications such as SurveyMonkey allow you to connect with both your customers and potential customers, and understand more of what they look for from a business by asking them directly. Not only do customers appreciate their voices being heard, but they will also value a company that values their wants and requirements in return. 

Easy payment solutions

It can be difficult to facilitate payments for businesses which are online-based, or that are often thought of as cash in hand businesses, as most people prefer to pay on card. However, services such as PayPal and Stripe allow you to create easy transactions on your business website. There are also new developments in mobile card readers, making it easier to collect payments for businesses which operate on the go, such as those of a masseuse or complementary therapist.

Time management

Running a business requires focus on multiple tasks, everyday, several days a week. Unfortunately, keeping up that kind of multitasking requires exceptional multitasking skills which aren’t always possible without assistance. There are, however, many different apps and software solutions to help manage time better, such as Google G-Suite which allows you to integrate your business calendars and documents, to streamline your administrative tasks. 


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Your Guide to Choosing the Right Life Insurance for You

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With so many insurance options available, choosing the right one for you can be a bewildering process. Understanding the different choices can be difficult at first glance, and if you’re taking out life insurance for the first time, it can be hard to know exactly where to start. The best way to get started is by asking yourself an easy question – do you actually need life insurance? Come up with a detailed answer to that question, as this can help you not only decide whether or not this is a necessary purchase, but also what type of life insurance is going to be the best choice for you. If you’ve decided that you need life insurance, then read on for more information. 

Why You Might Need Life Insurance:

Life insurance needs will largely depend on your individual situation. This is usually down to the people who depend on you and would be affected financially in the event of your death. If you have no dependents, then life insurance is probably not necessary for you right now. The same applies if you are not generating a significant part of your family’s income; for example, if your partner’s income pays the bills. If your salary is what the family relies on to pay the mortgage and bills, pay school fees and put your children through college, you should think about life insurance as a means of making sure these financial commitments are covered in the event of your death. 

How Much Coverage?

It can be difficult to apply a rule of thumb to how much life insurance coverage you will need as this will depend on a wide range of factors, including your income amount and source, the number of dependents you have, if you have any debt and how much, and your lifestyle. In general, most people consider getting a policy that would be worth between 5-10 times their annual salary in the event of your death. 

Types of Policies:

There are many different types of life insurance policy to consider, including whole life or permanent, term, variable, and universal life. To help you learn what each one means, check out this article from Insurance Geek on the differences between term vs permanent insurance. Permanent, also known as whole life, offers both a death benefit and a cash value but tends to be much more expensive than other types of life insurance. The premiums will stay the same until you have paid off the policy, and it will be in effect until your death even after you have made all the payments. Term policies, on the other hand, tend to be cheaper because they offer a death benefit but no cash value. They are mainly recommended by experts for those who are under the age of forty and do not have any family disposition for life-threatening illness. 

Which life insurance policy is the best option for you? When choosing, keep a range of main factors in mind such as your age, health, income, and number of dependents.


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Jonathan Cornelissen Shares Insights on Entrepreneurship

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Jonathan Cornelissen is a data scientist and entrepreneur. His main focus over the past decade has been centered around efforts to further education in data science. His doctorate is in the field of financial econometrics. During the pursuit of that degree, he published numerous papers in peer-reviewed journals on data science, statistics, and economics. He’s also known for developing an R package to be used in quantitative finance.

Another major accomplishment during his time as a student was his creation of a non-profit organization that concentrated on matching tutors and students. He placed an emphasis on ensuring affordable rates for students, as well as a good fit between the pair. The program, which operated in his hometown of Leuven, Belgium, helped match over 1,000 students with tutors.

Another big aspect of the entrepreneur’s life is his work in angel investing, which he began in 2018. Early startups in which he has invested include Clever Girl Finance, Kyso.io, perch.fit, and FlyThere. His focus in this sector spans numerous areas, but he has a particular interest in education, blockchain applications, and data science.

Cornelissen is also a co-founder of DataCamp, a company focused on educating people on how best to understand and work with data. While serving as the company’s CEO, he helped expand its student base to over four million and accrued more than 100,000 subscribers. The company also grew to $30 million in annual revenue under his watch, a feat that he helped accomplish through more than 100-percent team and revenue growth each year for five years in a row. That time period also saw employee satisfaction and engagement reach extremely high levels – to the top 10–15 percentile. His R course for the company has been taken by over 1.2 million students to date.

What does a typical, productive day look like for you?

You know, while serving as CEO for DataCamp, there really was no such thing as a typical day, which I really liked. There was always a new challenge because we were growing and changing so fast.

What keeps you productive at work?

I love listening to audiobooks. I always want to be learning, but I don’t have as much time as I’d like for deep reading these days. Listening to audiobooks allows me to continue to do that. Right now, I’m able to read a few books every month.

Do you have a method for bringing ideas to life?

I really thrive on feedback from others. I’ll often play devil’s advocate against myself by sharing ideas with colleagues that might not be fully baked. Through discussion, everything gets better. As an introvert, this collaboration isn’t necessarily my default way of doing things, but I find that it works well.

How did you come up with the idea for DataCamp?

The idea came about while I was getting my doctorate in financial econometrics. I was having a difficult time learning how to program using the language R. Near the end of my doctorate, I was a teaching assistant for a few different statistics courses that all used R. To help spare the students the same difficulty I had, I looked for an interactive learning platform that could help teach the language, especially for those with a non-technical background. 

However, I couldn’t find one. That kind of thing existed for web development, but it didn’t really exist for statistical programming, otherwise known as data science. There was nothing out there that was fun and engaging and could teach people these fundamental skills.

So, we started DataCamp to address that need. So many people use data regularly as part of their jobs, and spreadsheets just aren’t robust enough for a lot of industries. People in those situations can learn a programming language like Python or SQL and be much more effective at their jobs.

There’s also a general shortage of people with basic data fluency – let alone data scientists or data engineers. We wanted to create a solution to that problem that was affordable and kept people engaged. I actually have a blog post about this called “Why we started DataCamp.”

Is there a current trend that excites you?

It’s gotta be blockchain-related technologies. Their use in currency has the potential to level out the way central banks influence the world economy, which is good, since it’s not like banks are elected. Really, blockchain can decentralize everything on the internet, which can fight censorship and many other issues.

Do you have any advice for your younger self?

Hire people for whom you’d want to work. That allows you to build a great team, which is the core of any successful company. It also allows you to enjoy the time you spend with colleagues and avoid bad hires, which can derail any large organization.

What’s a habit you employ that you think contributes to your success?

I always look for fundamental truths in a situation. It’s called first principle thinking. While many people might buy into hype or groupthink, you can accomplish a lot by objectively looking at data to see what it tells you. Some of the most successful entrepreneurs out there use this kind of thinking to innovate and create truly unique companies.

How did you work to grow your business?

Entering into smart partnerships was big for us. In the early days, we were looking for ways to bring customers to our program, so we built interactive complements for courses that were on bigger platforms. It showed the value that we could provide to people and also increased our visibility in ways that would have been hard to achieve otherwise.

What’s a book that you think people should read?

“The Coddling of the American Mind.” It’s all about taking an inside look at American universities. As an immigrant and someone who’s really interested in education, I find it fascinating.

Do you have a favorite quote?

“The most valuable businesses of coming decades will be built by entrepreneurs who seek to empower people rather than try to make them obsolete.” – Peter Thiel

Do you have a big potential business idea that you can share?

I’ll actually give you two. When people are flocking to a new idea, building tools to develop that idea can be a great strategy. Despite all of the buzz around blockchain, there hasn’t been much in terms of engaging learning experiences for the technology. There’s a lot of potential for growth there.

The second one is about HR practices. I think there’s a lot of headway to be made in recruiting practices, and data can be used to do that. Having some sort of objective process that relies on data tools and decreases bias would be a recruiting boon for any company.


More about Jonathan Cornelissen at https://www.jonathancornelissen.com/

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